Diabetes education and patient advocacy through content and coaching
SPI Management operates diabetesstories.com, a patient-education platform built around Riva Greenberg's 38-year lived experience with type 1 diabetes. The tech stack—Salesforce, HubSpot, ActiveCampaign, plus Adobe Creative Suite—signals a content-driven, CRM-heavy operation typical of coaching and media businesses rather than software. Hiring data shows a mismatch: 67 active roles across engineering, ops, manufacturing, and logistics suggest the data reflects a parent company or portfolio entity, not the diabetes-education venture described in the company profile.
Notable leadership hires: Head Chef
SPI Management operates diabetesstories.com, a diabetes education and patient-coaching platform founded on founder Riva Greenberg's personal experience managing type 1 diabetes over four decades. The business combines one-on-one patient coaching, published writing (two books, Huffington Post contributions), speaking engagements to national audiences, and original research via 150+ patient and professional interviews. Greenberg also serves as a communications advisor to healthcare companies including past work with Roche. The organization operates from Brooklyn, NY with a small core team.
A diabetes education and patient-coaching platform built on founder Riva Greenberg's 38-year personal experience with type 1 diabetes, combining one-on-one coaching, published books and articles, interviews with patients and healthcare professionals, and speaking engagements.
Salesforce, HubSpot, ActiveCampaign for CRM and marketing automation; Adobe Creative Cloud and Canva for content production; Microsoft Office and Google Workspace for internal operations; Xero for accounting.
Brooklyn, New York. The company operates as a small partnership with 2–10 core employees and is actively hiring in the United Kingdom.
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