Dermocosmetics brand scaling digital sales and influencer marketing in India
Dermatouch is a skincare brand built on clinically formulated products for acne, pigmentation, and skin sensitivity. The hiring mix—weighted toward marketing (3 senior roles) and recent CRM platform work—reveals a company in active transition from direct-to-consumer basics toward structured digital growth. Pain points around CRM integration, influencer scaling, and ad-spend optimization confirm they're moving beyond early-stage product focus into repeatable sales operations.
Dermatouch manufactures and sells dermocosmetics—formulated skincare products designed to address acne, scarring, pigmentation, and sensitivity without relying on heavy makeup or toxic ingredients. Founded in 2021, the company operates from Ahmedabad and employs 51–200 people. The product strategy centers on clinical actives and skin-safe formulations marketed toward Indian consumers. Go-to-market is multichannel: e-commerce (Amazon Seller Central), social advertising (Instagram, YouTube, Meta), and influencer partnerships. Recent operational focus includes CRM platform selection and integration with e-commerce infrastructure.
Dermatouch uses Salesforce and Dynamics 365 for CRM, SAP for enterprise operations, Zoho Books for accounting, and Google/Meta Ads for media buying. Amazon Seller Central powers e-commerce distribution.
Active projects include CRM platform implementation, e-commerce-to-CRM integration, influencer marketing campaigns across Instagram and YouTube, and high-converting marketing funnel design. Key pain points are scaling CRM systems and integrating e-commerce data.
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