Wolfgang Denzel is a 1,000+ person automotive retailer and distributor operating 20+ locations across Austria under 20 brands. The tech stack reveals an enterprise in transition: heavy SAP infrastructure (S/4HANA, BTP, FI/CO, ABAP) paired with modern automation tools (Automation Anywhere, n8n, Python/Flask) and social channels (Instagram, TikTok), signaling an attempt to modernize legacy back-office systems while building consumer-facing digital capabilities. Core projects center on IT system transformation and workshop digitalization, with hiring concentrated in sales (41 roles) and support (13), typical for a dealer network managing multi-brand service delivery.
Wolfgang Denzel Auto AG is one of Austria's leading automotive wholesalers and retailers, founded in 1934 and headquartered in Vienna. The company represents over 20 brands across sales and service, spanning both premium and volume segments from 20+ locations nationwide. Service offerings include parts and accessories, collision repair and paint, tire sales, insurance and financing, leasing and credit, accident claim handling, and light commercial vehicle sales. The organization operates a traditional dealer model with recurring workshop and customer service operations.
SAP S/4HANA, SAP BTP, and FI/CO form the core; complemented by Python, Flask, PostgreSQL, Automation Anywhere, n8n for workflows, and Microsoft 365 suite. Instagram and TikTok handle social presence.
Core initiatives include transforming the IT system landscape, developing digital workshop processes, workflow automation, AI solution development, and internal system modernization alongside traditional dealer training and social media strategy.
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