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Dekoruma Tech Stack

Indonesian home furnishings brand with 32 stores scaling design and sales operations

Technology, Information and Internet Jakarta Barat, Jakarta 501–1,000 employees Founded 2015 Privately Held

Dekoruma operates a home-and-living retail network across Indonesia with physical stores and e-commerce, now owned by Blibli-Tiket Group. The hiring mix—heavy on design roles (5), plus sales, construction, and ops—reflects operational scaling challenges: pain-point data flags design standardization, inefficient drawing workflows, and sales-target gaps. The tech stack (SketchUp, AutoCAD, Adobe Creative Cloud, Figma) reveals design-process friction; projects centered on design-quality assurance and workflow improvement suggest these bottlenecks are actively being addressed.

Tech Stack 10 technologies

Core StackSketchUp AutoCAD Adobe Creative Cloud Adobe Photoshop Figma WMS Photoshop Microsoft Office PowerPoint Excel

What Dekoruma Is Building

◆Challenges

No proven marketing playbook
Inefficient drawing templates
Meeting sales targets
Minimizing product absorption
Ensuring design quality
Standardizing design processes
Aligning designs with brand identity
Improving operational lead time
Maintaining market competitiveness
Reducing operational cost

▲Active Projects

Career development programs
Training modules design
Evaluation reports development
Traffic generation campaigns
Performance marketing initiatives
Drafting standards update
Workflow improvement initiative
Dekoruma designer program
Design standardization documentation
Design trends research

Hiring Activity

Steady15 roles · 5 in 30d

Department

Design

5

Sales

3

Construction

2

HR

1

Marketing

1

Ops

1

Seniority

Junior

3

Manager

3

Mid

3

Senior

3

Director

1

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About Dekoruma

Dekoruma is a home and living brand serving Indonesian consumers with a mix of in-store (32 locations) and online retail. The company targets style-conscious, price-sensitive customers seeking functional home solutions. Acquired by Blibli-Tiket Group in the past year, Dekoruma now operates within a larger ecosystem that includes Ranch Market (grocery), Tiket.com (travel), and Blibli.com (e-commerce), providing supply-chain and logistics integration. The organization is structured around design, sales, construction, and operations, with active initiatives in design standardization, training, and performance marketing.

HeadquartersJakarta Barat, Jakarta

Company Size501–1,000 employees

Founded2015

Hiring MarketsIndonesia

Frequently Asked Questions

What is Dekoruma's business model?

Omnichannel home furnishings retailer combining 32 physical stores across Indonesia with e-commerce, owned by Blibli-Tiket Group. Targets young, budget-conscious consumers seeking affordable, space-efficient home solutions.

What design tools does Dekoruma use?

SketchUp, AutoCAD, Adobe Creative Cloud (Photoshop), Figma, and Microsoft Office. Projects show active work on design standardization and workflow templates to reduce inefficiencies.