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DealerOn Tech Stack

Digital marketing platform for auto dealerships: websites, SEO, and paid search

Marketing Services Rockville, Maryland 501–1,000 employees Founded 2004 Privately Held

DealerOn operates a white-label digital marketing suite for car dealerships, built on Salesforce + Google/Meta/Bing ad platforms + custom .NET/C# services. The hiring mix is heavily weighted toward support and marketing roles (13 of 28 active roles) with minimal engineering—suggesting a mature, client-services-driven business focused on execution and retention rather than product iteration. Pain points cluster around support experience, churn prevention, and cross-functional alignment, indicating operational scale challenges typical of agencies managing hundreds of concurrent dealer accounts.

Tech Stack 40 technologies

Core StackSalesforce Google Analytics Zoom Google Ads Slack DocuSign Jira Bootstrap JavaScript Adobe Photoshop C# .NET TypeScript Salesforce Service Cloud Microsoft Office PowerPoint Excel Word Outlook Meta AWS Database Migration Service Screaming Frog HTML CSS SASS Bing Ads Kenshoo DoubleClick Microsoft Advertising Facebook Ads Manager+10 more

What DealerOn Is Building

Challenges

  • Support experience improvement
  • Increasing market penetration
  • Digital marketing performance acceleration
  • Customer issue resolution
  • Seo advertising audits
  • Highly competitive verticals
  • Churn initiatives
  • Meeting service level agreements
  • Resolving escalated customer issues
  • Aligning cross-functional teams on kpis

Active Projects

  • Monthly product review reporting
  • Website optimization
  • Knowledge base article creation
  • Oem project support
  • Cutting-edge seo service
  • Seo audits on non-seo client sites
  • Implement lead science sales process
  • Design marketing plans for lead science products
  • Mpr reporting and optimization
  • Oem project asks

Hiring Activity

Steady30 roles · 8 in 30d

Department

Support
7
Marketing
6
Sales
6
Design
2
Customer-Success
1
Engineering
1
Product
1

Seniority

Mid
9
Director
6
Senior
5
Manager
2
Junior
1
Lead
1

Notable leadership hires: Sales Director

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About DealerOn

DealerOn provides integrated digital marketing services to auto dealerships across North America, offering website design, SEO, and paid search advertising management. The company operates at scale—serving over 7,000 dealership clients—and is structured around a Salesforce-based CRM and customer success stack. Core services are delivered through a mix of human management (SEO, SEM) and programmatic tools (Google Ads, Meta, Bing Ads, Kenshoo). The org is headquartered in Rockville, Maryland, with hiring activity spanning the United States and India, and operates with 501–1,000 employees.

HeadquartersRockville, Maryland
Company Size501–1,000 employees
Founded2004
Hiring MarketsUnited States, India

Frequently Asked Questions

What tech stack does DealerOn use?

Salesforce (CRM and Service Cloud), Google Analytics, Google Ads, Meta, Bing Ads, Kenshoo, AWS, and custom .NET/C# backends. Design tools include Adobe Photoshop and Bootstrap; project management via Jira.

How many dealership clients does DealerOn serve?

Over 7,000 dealers across North America rely on DealerOn's website, SEO, and digital advertising services.

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