Denmark's gaming operator with 20+ brands, transitioning to instant games and digital-first
Danske Spil operates Denmark's largest portfolio of gaming and lottery products—lotto, casino, poker, bingo, instant games, and sports betting—across 20+ brands. The company is mid-sized (201–500 employees) and publicly traded, with a stated mission around responsible gaming and annual contributions to Danish culture and sports. The tech stack reveals a Microsoft-heavy data and BI infrastructure (Power BI, Power Platform, Databricks, Kubernetes) paired with advertising platforms (Meta, Snapchat, Adform), signaling a digital-first, data-driven approach to product and marketing. Current hiring is concentrated in product and sales roles (mostly junior and intern levels) alongside an active agile transformation and shift from scratch-off lottery games toward instant-game product lines.
Danske Spil is Denmark's leading gaming operator, offering lottery products (Lotto, Eurojackpot, Vikinglotto), instant games, casino, poker, sports betting, and bingo through over 20 brands. Founded in 1949 and publicly listed, the company operates with 480 employees based in Copenhagen and funds more than 1 billion Danish kroner annually to cultural, sports, and community organizations in Denmark. The business combines retail and digital channels; internal priorities center on digital sales optimization, product innovation in instant games, and scaling operational agility. Core values emphasize trust, entertainment, community, and responsible gaming governance (including harm reduction, anti-money-laundering, and match-fixing prevention).
Primary tools: Microsoft Power BI, Power Platform, Databricks, Kubernetes, Active Directory, and Microsoft 365. Marketing and customer acquisition: Meta, Snapchat, Adform, Google. Data modeling and analytics: Tabular Editor.
Yes. Active roles span product (4 open), sales (2), and individual roles in data, marketing, and support. Hiring velocity is accelerating, concentrated in Denmark. Most roles are intern or mid-level; one lead-level opening is active.
Product focus: instant-game roadmap and lottery innovation. Infrastructure: Power BI analytics platform and Kubernetes-based services. Organizational: agile transformation and process digitization across the business.
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