Dallas Wings Tech Stack

Texas-based WNBA team scaling fan engagement and partnership operations

Spectator Sports Arlington, Texas 51–200 employees Founded 1998 Public Company

Dallas Wings operates a professional basketball franchise focused on fan acquisition and retention across digital and in-arena channels. The hiring mix—heavily weighted toward marketing interns and junior staff—coupled with active projects around CRM automation, mobile app launch, and partnership analytics suggests the organization is building out data-driven fan engagement infrastructure while managing operational friction points in vendor and cross-team coordination.

Tech Stack 13 technologies

Core StackAdobe Illustrator Adobe Premiere Pro Monday.com WordPress Salesforce Marketing Cloud Photoshop InDesign Final Cut Pro Instagram X Meta TikTok YouTube

What Dallas Wings Is Building

◆Challenges

Retention and renewal
Upsell opportunities
Partner satisfaction
Inefficient workflows
Vendor relationship management
Cross-department coordination

▲Active Projects

Activation initiatives
Updating and optimizing website content in wordpress
Upsell opportunities
Mobile team app launch 2026 season
Crm and app-based marketing programs
Event logistics support
Data analytics for partnership performance
Summer kick off clinic
Game day clinic
Summer camp session 1

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Marketing

Ops

Operations

Sales

Youth

Seniority

Intern

Junior

Senior

Director

Manager

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About Dallas Wings

Dallas Wings is a Women's National Basketball Association (WNBA) franchise based in Arlington, Texas, competing in the Western Conference. The team plays home games at College Park Center on the University of Texas at Arlington campus. Founded in 1998 in Detroit, the franchise relocated to Tulsa in 2010 and moved to Dallas in 2016, establishing itself as the only WNBA team in Texas. The organization operates across marketing, sales, operations, and youth programming, with current focus areas including fan retention, partnership performance measurement, and digital engagement channels.

HeadquartersArlington, Texas

Company Size51–200 employees

Founded1998

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Dallas Wings use?

Salesforce Marketing Cloud for fan CRM, WordPress for web content, Adobe suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creative, plus social channels (Instagram, X, Meta, TikTok, YouTube) and Monday.com for project management.

What is Dallas Wings working on?

Key projects include a mobile team app launching in 2026, CRM and app-based marketing programs, partner performance analytics, website optimization, and event logistics. Retention and upsell are named operational priorities.