Roofing contractor scaling sales and operations across Europe
Marco Sigismund is a small roofing firm headquartered in Herdorf, Germany, actively scaling its footprint into France, Switzerland, and Poland. The hiring mix—dominated by sales and marketing roles with strong manager-level headcount—and active projects around partner networks, S&OP, and paid search optimization suggest a shift from hands-on installation work toward structured B2B sales and geographic expansion. Recent adoption of TikTok and replacement of n8n indicate experimentation with social channels and workflow automation.
Marco Sigismund operates as a roofing contractor based in Herdorf, Germany, with 2–10 employees. The company is in active expansion mode, targeting new markets in France, Switzerland, and Poland while optimizing internal operations. Current priorities span production scheduling, sales process efficiency, forecast accuracy, and recruitment workflow automation. The tech stack includes Salesforce for CRM, Odoo for ERP, Zendesk for support, and Google Analytics 4 for performance tracking—a mix typical of small trade contractors moving toward professional operations at scale.
Core tools include Salesforce (CRM), Odoo (ERP), Zendesk (support), Personio (HR), Google Workspace (productivity), and Tableau + Looker for analytics. Recent adoption of TikTok signals social media testing; n8n was recently replaced.
International expansion into France and Switzerland, production scheduling and S&OP optimization, sales process improvement, forecast accuracy, and internal recruitment efficiency. Projects include building partner networks and optimizing paid search strategy.
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