DAC Tech Stack

Full-funnel media agency with proprietary analytics and search platforms

Marketing Services Toronto, Ontario 501–1,000 employees Privately Held

DAC is a 50+ year-old media agency running paid search, social, and display campaigns across Google, Meta, and programmatic platforms, backed by proprietary tools (IRIS, TotalSERP, Local Search Platforms) and a dedicated analytics center called Proove. The hiring mix—25 marketing roles against just 1 engineering hire—reflects a services-led model where client delivery outpaces internal product development. Active pain points around SEO scaling and organic traction suggest the agency is pushing beyond paid-only advisory into earned-media territory.

Tech Stack 35 technologies

Core StackGoogle Ads Google Analytics HubSpot Workday SAP Oracle NetSuite PHP Bing YouTube Meta Pinterest DoubleClick Kenshoo Apollo Lemlist Excel PowerPoint Word Outlook Adaptive Planning Yahoo Google Ads Editor Microsoft Advertising Google Analytics 4 DV360 Adobe Analytics Google Search Console HTML CSS+5 more

What DAC Is Building

◆Challenges

Visibility in llms
Scaling seo team
Optimizing paid media campaigns
Technical optimization of websites
Improving campaign performance
Improving organic traction
Expanding new business portfolio
Acquiring new enterprise clients
Internal process inefficiencies
Improving financial system reporting

▲Active Projects

Paid search campaigns
Integrated digital advertising programs for key clients
Integrated digital media campaigns across multiple channels
Search ad copy & banner ad testing
Conversion tracking implementation
Paid media campaign management
Responding to rfps
Paid social & display advertising
Quarterly forecasting cycle
Annual budgeting cycle

Hiring Activity

Steady35 roles · 15 in 30d

Department

Marketing

Sales

Engineering

Finance

Product

Seniority

Mid

Senior

Manager

Director

Junior

Notable leadership hires: Account Director, Commercial Director

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About DAC

DAC operates as a full-funnel media agency headquartered in Toronto, serving mid-market and enterprise brands across North America and Europe. The core business spans paid search (Google Ads, Bing), social (Meta, Pinterest), and display (DoubleClick, DV360), with in-house analytics (Google Analytics, Adobe Analytics) and conversion tracking. The agency has developed proprietary platforms—IRIS for data insights, TotalSERP for organic search visibility, and Local Search Platforms—to differentiate strategy and reporting. Proove, their analytics center of excellence, sits alongside client-facing account teams to embed data into recommendations. Current hiring spans Canada, the UK, Germany, France, and the US, with steady velocity across account management and director-level commercial roles.

HeadquartersToronto, Ontario

Company Size501–1,000 employees

Hiring MarketsUnited Kingdom, Canada, Germany, United States, France

Frequently Asked Questions

What platforms does DAC use for paid advertising?

DAC operates across Google Ads, Meta, Bing, YouTube, Pinterest, DV360, and programmatic channels via DoubleClick. The team uses Kenshoo for campaign management, Google Ads Editor for optimization, and custom dashboards built on Google Analytics, Adobe Analytics, and Google Search Console for tracking.

What is DAC's tech stack for business operations?

DAC uses Workday for HR, SAP and NetSuite for back-office operations, Adaptive Planning for budgeting and forecasting, and Microsoft Office (Excel, PowerPoint, Word, Outlook) for day-to-day work. HubSpot supports marketing automation, while Apollo and Lemlist handle sales outreach.