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Customlytics Tech Stack

Mobile app marketing and analytics consulting with hands-on implementation

Marketing Services Berlin 11–50 employees Founded 2016 Privately Held

Customlytics combines app marketing strategy with technical analytics implementation for mid-market mobile teams. The stack reveals a performance-marketing operation built around Meta, Google Ads, Apple Search Ads, and attribution platforms (AppsFlyer), paired with marketing automation (Braze, CleverTap, MoEngage) and workflow automation (Make, n8n). The hiring mix—31 marketing roles vs. 3 sales—signals a service delivery org scaling execution capacity rather than new business development, with senior and manager positions dominating the headcount.

Tech Stack 23 technologies

Core StackGoogle Ads Braze AppsFlyer HubSpot Make n8n Meta Apple Search Ads Apple App Store Batch CleverTap MoEngage Google Drive Microsoft Office Adverity Google Sheets Google AI Studio ChatGPT Sora Google Apps Script Google TikTok Excel

What Customlytics Is Building

Challenges

  • Budget optimization
  • Improving ad campaign efficiency
  • Scaling go-to-market setup
  • Resource optimization for ad campaigns
  • Optimizing sales operations
  • Improving campaign performance
  • Channel discovery
  • Data-driven optimization
  • Optimizing marketing channels cost-effectively
  • Resource-saving improvements for online ad campaigns

Active Projects

  • Paid media strategy development
  • Performance reporting and analysis
  • Crm campaign strategy
  • Performance-kampagnen für kunden
  • Campaign performance testing
  • A/b testing for campaign optimization
  • A/b testing for crm campaigns
  • Paid media strategy implementation
  • Mobile marketing initiatives
  • Go-to-market setup

Hiring Activity

Decelerating35 roles · 9 in 30d

Department

Marketing
31
Sales
3

Seniority

Senior
16
Manager
11
Mid
5
Junior
1
Lead
1
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About Customlytics

Customlytics is a Berlin-based app marketing and analytics consulting firm founded in 2016. The company works with mobile app teams across app store optimization, paid media strategy, attribution tracking, and product analytics integration. Work spans strategy conception, technical setup (connecting analytics, ad platforms, and CRM systems), and hands-on optimization—covering budget allocation, campaign performance testing, and go-to-market configuration. The business operates with 11–50 employees and hires exclusively in Germany.

HeadquartersBerlin
Company Size11–50 employees
Founded2016
Hiring MarketsGermany

Frequently Asked Questions

What marketing and analytics tools does Customlytics use?

Core stack: Meta, Google Ads, Apple Search Ads, AppsFlyer (attribution), Braze and CleverTap (marketing automation), HubSpot (CRM), Adverity (reporting), Google Sheets, and n8n/Make (workflow automation). Includes AI tools like ChatGPT and Google AI Studio for strategy and copywriting support.

Where is Customlytics headquartered?

Berlin, Germany. Hiring is limited to Germany, indicating a local-services model.

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