Mobile app marketing and analytics consulting with hands-on implementation
Customlytics combines app marketing strategy with technical analytics implementation for mid-market mobile teams. The stack reveals a performance-marketing operation built around Meta, Google Ads, Apple Search Ads, and attribution platforms (AppsFlyer), paired with marketing automation (Braze, CleverTap, MoEngage) and workflow automation (Make, n8n). The hiring mix—31 marketing roles vs. 3 sales—signals a service delivery org scaling execution capacity rather than new business development, with senior and manager positions dominating the headcount.
Customlytics is a Berlin-based app marketing and analytics consulting firm founded in 2016. The company works with mobile app teams across app store optimization, paid media strategy, attribution tracking, and product analytics integration. Work spans strategy conception, technical setup (connecting analytics, ad platforms, and CRM systems), and hands-on optimization—covering budget allocation, campaign performance testing, and go-to-market configuration. The business operates with 11–50 employees and hires exclusively in Germany.
Core stack: Meta, Google Ads, Apple Search Ads, AppsFlyer (attribution), Braze and CleverTap (marketing automation), HubSpot (CRM), Adverity (reporting), Google Sheets, and n8n/Make (workflow automation). Includes AI tools like ChatGPT and Google AI Studio for strategy and copywriting support.
Berlin, Germany. Hiring is limited to Germany, indicating a local-services model.
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