Luxury jewelry retail with heritage brand portfolio across Greater China
Chow Tai Fook is a public luxury jewelry retailer operating dual brands (CHOW TAI FOOK and others) across Greater China with 10,000+ employees. The hiring mix—heavy in sales (10 roles), marketing (6), and operations (6)—combined with active projects around store expansion, retail training, and brand-specific marketing, reveals a retail-operations-first organization scaling physical footprint while managing dual-brand complexity. Pain points center on store network expansion, sales optimization, and operational alignment between brands.
Notable leadership hires: CRM Director, Brand Director, Retail Director, High Jewelry Head
Chow Tai Fook Jewellery Group is a publicly listed luxury jewelry retailer (SEHK: 1929) founded in 1929 with headquarters in Hong Kong. The group operates multiple jewelry brands targeting Chinese consumers across mainland China and Taiwan, with a focus on heritage, craftsmanship, and contemporary design. The business model centers on physical retail: current projects include store expansion, renovation, and opening initiatives alongside retail management training and mystery shopper programs. Operations span sales, marketing, retail management, and supply chain functions, with notable leadership focused on retail, CRM, brand, and high-jewelry segments. The organization balances legacy brand positioning with growth through new store channels.
Active projects include store expansion and renovation initiatives, dual-brand retail training strategy, mystery shopper programs, retail management trainee development, and integrated marketing planning for high-jewelry segment in China.
Primary tools include WeChat, Power BI, Excel, SQL, Microsoft Office suite, Adobe Creative Cloud (Illustrator, Photoshop), AutoCAD, SketchUp, and LinkedIn for operations, analytics, design, and communications.
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