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Crumbl Tech Stack

Rapid-growth dessert franchisor with 1,100+ locations across North America

Food and Beverage Services Lindon, Utah 10,001+ employees Founded 2017 Privately Held

Crumbl operates a franchise network of 1,100+ dessert shops across the US and Canada, employing over 26,000 people. The tech stack is heavily tilted toward finance and analytics—Snowflake, NetSuite, Tableau, Power BI—paired with operational dashboarding, signaling a business focused on unit economics and franchise partner visibility. Active hiring is concentrated in operations roles (mostly junior and lead levels), which aligns with projects centered on franchise engagement, store performance reporting, and labor efficiency, suggesting Crumbl is scaling operational infrastructure faster than sales infrastructure.

Tech Stack 10 technologies

Core StackSnowflake NetSuite Tableau Power BI Microsoft Office Google Workspace Excel SQL macOS Google Sheets

What Crumbl Is Building

◆Challenges

Increasing sales
Franchise partner engagement
Sales growth
Identifying profit goals and opportunities
Labor efficiency
Sales performance
Waste control
Inventory aging
Inventory costing
Inflation exposure modeling

▲Active Projects

Marketing strategy development
New cookie and dessert recipe development
Franchise partner engagement and feedback escalation
Operational metrics review and improvement recommendations
Franchise partner networking
Store performance reporting
Operational dashboard improvement
Develop reports and actionable recommendations for store business needs
Develop marketing strategies based on market research
Review operational dashboards to recommend best practices

Hiring Activity

Accelerating60 roles · 35 in 30d

Department

Ops

43

Sales

6

Finance

4

Operations

2

Research

2

Data

1

Seniority

Junior

22

Lead

19

Manager

7

Mid

6

Senior

3

Staff

1

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About Crumbl

Crumbl is a dessert-focused restaurant franchisor founded in 2017 and based in Lindon, Utah. The company operates over 1,100 franchise locations in the United States and Canada, with corporate and franchise employment totaling more than 26,000 people across multiple countries. The core product is a rotating menu of 275+ unique cookie and dessert flavors, served weekly and packaged in branded pink boxes. All franchise units are independently owned and operated by local community members. The business combines restaurant operations, franchisee support, marketing, and technology infrastructure to manage a geographically dispersed network.

HeadquartersLindon, Utah

Company Size10,001+ employees

Founded2017

Hiring MarketsUnited States

Frequently Asked Questions

How many Crumbl locations are there?

Crumbl operates more than 1,100 franchise locations across the United States and Canada as of the data snapshot.

What tech stack does Crumbl use?

Core tools include Snowflake (data warehouse), NetSuite (ERP), Tableau and Power BI (analytics), SQL, and Google Workspace. Stack emphasizes financial consolidation and operational visibility across the franchise network.