COURIR Tech Stack

French sneaker retailer with 40+ years of market presence expanding across Europe

Retail Paris, Île-de-France 1,001–5,000 employees Founded 1980 Privately Held

Courir is a Paris-based sneaker retailer operating 1,001–5,000 employees across France and five neighboring countries. The hiring profile is overwhelmingly sales-focused (231 of 285 active roles), with accelerating recruitment velocity and junior-heavy staffing, indicating aggressive store expansion and market growth. Tech stack centers on retail operations (SAP, Adyen, MuleSoft) and social commerce (TikTok, Instagram, Pinterest, Meta), reflecting a brand rooted in Paris street culture and digital marketing rather than technology innovation.

Tech Stack 15 technologies

Core StackAdyen SAP MuleSoft Canva SQL Excel Word PowerPoint Adobe TikTok Instagram Pinterest Meta CapCut LexisNexis

What COURIR Is Building

◆Challenges

Inventory optimization for profitability
Ensuring operational procedures compliance
Monitoring sales kpis
Plastic pollution reduction
Meeting sales targets
Opening new store
Improving sales performance
Inventory and reservation optimization
Expanding into italy
Responsible fashion

▲Active Projects

Opening new store
Loyalty program
Web order management
Opération octobre rose
Octobre rose campaign
Responsible fashion initiatives
Sneaker recycling initiative
Sneaker recycling program
Transport system improvement project
Sneakers accessibility initiative

Hiring Activity

Accelerating280 roles · 130 in 30d

Department

Sales

231

Ops

Logistics

Finance

Engineering

Marketing

Legal

Seniority

Junior

133

Mid

Manager

Intern

Senior

Director

Lead

Notable leadership hires: Team Lead, Store Director

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About COURIR

Courir has been a leading sneaker retailer in France for over four decades, built on positioning the sneaker as a cultural statement and expression of personal identity. The company operates a physical store network alongside digital channels, selling both owned and branded inventory across men's, women's, and children's categories. Current operational focus spans new-store openings, loyalty-program development, web order management, and sustainability initiatives including sneaker recycling and responsible-fashion commitments. Active hiring in France, Netherlands, Spain, Belgium, Italy, and Luxembourg signals an expansion phase beyond the French core.

HeadquartersParis, Île-de-France

Company Size1,001–5,000 employees

Founded1980

Hiring MarketsFrance, Netherlands, Spain, Belgium, Italy, Luxembourg

Frequently Asked Questions

What tech stack does Courir use for retail operations?

Courir runs on SAP for enterprise operations, Adyen for payments, MuleSoft for integration, and Adobe for creative work. Social platforms (TikTok, Instagram, Pinterest, Meta) anchor digital marketing and community engagement.

Where is Courir expanding?

Courir is hiring across six countries: France, Netherlands, Spain, Belgium, Italy, and Luxembourg. Italy expansion is a named strategic focus, and new-store openings are a top active project.