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COOLWAY BRAND Tech Stack
Spanish footwear brand scaling paid media across regions
Coolway is a Valencia-based shoe brand founded in 2003 that markets directly to consumers through paid channels. The tech stack is entirely advertising and creative tools—Meta Ads, TikTok, Pinterest, Google Ads paired with Adobe Creative Suite and generative AI (Midjourney, DALL-E, Firefly)—with no backend infrastructure visible. The hiring mix skews heavily toward marketing (5 roles) over design (1), and pain points cluster tightly around ROAS optimization and cross-country budget allocation, suggesting the core operational challenge is scaling profitable ad spend internationally rather than product development.
Tech Stack 12 technologies
Core StackMeta Ads Google Ads Adobe Photoshop Adobe Illustrator Adobe InDesign TikTok Ads Pinterest Ads Tik Tok Ads Facebook Pixel Midjourney Firefly DALL-E
What COOLWAY BRAND Is Building
◆Challenges
- Optimizing roas/cpa
- International ad spend growth
- Optimizing roas across multiple countries
- Scaling creative and audiences
- Managing budgets across countries
- Detecting market opportunities
- Optimizing ad spend
- Roas improvement
- Roas optimization across countries
- Scaling creative testing
▲Active Projects
- Creative and audience testing
- End-to-end paid media strategy
- Global paid media campaigns
- Creative and audience scaling program
- Kpis monitoring and optimization
- Budget pacing and allocation
Hiring Activity
Minimal6 roles · 0 in 30d
Department
Seniority
Company intelligence
