Common Sense Media Tech Stack

Nonprofit research and advocacy platform for digital safety and media literacy

Civic and Social Organizations San Francisco, CA 51–200 employees Nonprofit

Common Sense Media operates a research-backed advocacy organization focused on digital safety, media ratings, and K–12 education. The tech stack reveals a data-driven operation: SQL, Python, R for analysis; Braze, Salesforce, Amplitude for campaign and audience management; Google Analytics and social-channel integrations for distribution. Active projects on predictive churn, campaign measurement, and AI impact frameworks suggest the org is scaling from content and ratings into evidence-based policy work—a shift requiring stronger data infrastructure and governance, which appear in their stated pain points.

Tech Stack 16 technologies

Core StackPython Braze Salesforce Amplitude Google Analytics SQL R Instagram TikTok Meta Pinterest YouTube LinkedIn X Codex Claude

What Common Sense Media Is Building

◆Challenges

Integrating data across systems
Data governance standards
Measurement frameworks for ai impact on families
Balance academic rigor with speed
Evidence-based guidelines for ai use by families
Expanding educator reach
Increasing educator engagement
Scaling district partnerships
Operational inefficiencies in design production
Quality control issues

▲Active Projects

Predictive churn models
Campaign performance measurement
Executive dashboards
Comprehensive landscape studies on ai and youth
Agile public opinion polls
Protective frameworks and evidence-based guidelines for ai use by families
Integrated marketing campaigns
Data infrastructure and measurement frameworks
Education partnership framework
End-to-end campaign delivery

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing

Data

Design

Engineering

Executive

Fundraising

Legal

Research

Seniority

Director

Intern

Manager

Senior

Lead

Mid

Notable leadership hires: Marketing Director

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About Common Sense Media

Common Sense Media is a nonprofit dedicated to helping families and educators navigate digital media and technology. The organization publishes the largest independent library of age-based ratings and reviews for movies, TV, apps, and books; produces K–12 digital citizenship curriculum used across schools; and conducts original research to inform public policy on children's privacy, connectivity, and online safety. Revenue flows through mission-driven fundraising and partnerships with school districts and educational technology vendors. The org operates from San Francisco with a 51–200-person team split across research, education, marketing, and advocacy functions.

HeadquartersSan Francisco, CA

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech does Common Sense Media use for data and analytics?

SQL, Python, and R for data analysis; Amplitude for behavioral analytics; Google Analytics for web measurement; Salesforce and Braze for marketing automation and audience segmentation; Claude and Codex for content and research support.

What is Common Sense Media currently working on?

Key projects include comprehensive AI impact studies for families, predictive churn models, campaign measurement frameworks, K–12 educator partnership scaling, and development of evidence-based AI guidelines for parents and schools.