Professional soccer franchise building revenue through corporate partnerships and media rights
Columbus Crew operates a Major League Soccer franchise with a sales and marketing-forward hiring mix focused on partnership monetization. The organization is actively developing complex rights packages and managing corporate partnership events, paired with pain points around prospect pipeline generation and partnership fulfillment—a pattern typical of sports organizations shifting from ticket-centric revenue toward sponsorship and media licensing models.
Columbus Crew is a Major League Soccer franchise based in Columbus, Ohio, founded in 1996 as the first club in MLS. The organization is operated by The Edwards Family and Haslam Sports Group and plays at Lower.com Field, opened in 2021. The team has won three MLS Supporters' Shield titles and three MLS Cup championships. The Crew generates revenue across ticketing, corporate partnerships, and media rights, with active initiatives spanning partnership development, matchday activations, and long-form media agreements. The 51–200-person organization is headquartered in Columbus.
Columbus Crew is an MLS franchise that generates revenue from ticketing, corporate partnerships, media rights licensing, and matchday sponsorships. Current priorities include developing complex rights packages and managing corporate partnership fulfillment.
The Crew uses Microsoft Office suite (Teams, Word, Excel, PowerPoint, Outlook), Dynamics 365, Adobe Creative Cloud, SharePoint, SQL Server, and Tableau for analytics and reporting.
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