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The Colonnade Group Tech Stack

Premium seating and VIP hospitality for collegiate sports events

Spectator Sports Birmingham, Alabama 51–200 employees Founded 1991 Privately Held

Colonnade Group operates premium seating, temporary structures, and VIP hospitality for Division I athletics and major collegiate conferences. The tech stack is heavily dependent on Office/Adobe (Excel, PowerPoint, Photoshop, InDesign, Premiere Pro), with no cloud infrastructure or automation tools visible—a pattern typical of operations-driven businesses managing physical events. Hiring is weighted toward operations and management roles, reflecting growth in event execution rather than technology infrastructure.

Tech Stack 14 technologies

Core StackAdobe Premiere Pro Canva Adobe Photoshop Adobe InDesign Opera Excel Photoshop InDesign Microsoft Office PowerPoint Word Outlook Yelp Expedia

What The Colonnade Group Is Building

Challenges

  • Controlling payroll and equipment costs
  • Ensuring profitability
  • Guest service standards
  • Guest expectations exceeded
  • Maintaining profitability of outlet
  • Evaluating cost effectiveness
  • Maximizing hotel profitability
  • Maintaining customer satisfaction
  • Optimizing revenue generation
  • Managing guest complaints

Active Projects

  • Digital marketing campaigns
  • Landing page development
  • Seo/sem optimization
  • Training programs for catering sales associates
  • Sales presentations to prospective clients
  • Beverage minimum spend and upselling benchmarks
  • Capital improvements to enhance hotel assets
  • Implementing digital alchemy monitoring

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Ops
9
Marketing
2
Housekeeping
1
HR
1

Seniority

Manager
6
Junior
4
Director
2
Senior
1
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About The Colonnade Group

Colonnade Group, founded in 1991, provides event services to collegiate athletics, including premium seating management, temporary structure rental, interactive fan experiences, and VIP hospitality. The client base spans more than a dozen Division I universities, major collegiate athletic conferences, the NCAA, and the College Football Playoff. The company operates from Birmingham, Alabama, with 51–200 employees. Current operational priorities center on cost control, revenue optimization, guest satisfaction, and capital improvements to event assets.

HeadquartersBirmingham, Alabama
Company Size51–200 employees
Founded1991
Hiring MarketsUnited States

Frequently Asked Questions

What is Colonnade Group's main business?

Colonnade Group offers premium seating management, temporary structures, interactive fan events, and VIP hospitality services for Division I universities, collegiate conferences, NCAA, and the College Football Playoff.

Where is Colonnade Group based?

Colonnade Group is headquartered in Birmingham, Alabama, and was founded in 1991.

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