Cliganic Tech Stack

Plant-based skin and wellness brand scaling direct-to-consumer and retail channels

Consumer Goods Covina, California 11–50 employees Founded 2015 Privately Held

Cliganic is a natural personal-care brand (founded 2015, 11–50 employees) selling USDA-organic, third-party-tested formulations across Shopify, Amazon, and retail media networks. The tech stack is lean and commerce-focused—NetSuite, Shopify, Google Analytics—with active hiring in marketing and product roles. Current project work centers on retail media scaling (Walmart Connect, Target Roundel, Macy's) and paid-media optimization, revealing a shift from pure e-commerce toward omnichannel retail placement.

Tech Stack 14 technologies

Core StackNetSuite Shopify Google Analytics Google Ads Gmail Excel Google Sheets Amazon Seller Central Microsoft Advertising Google Analytics 4 Word Outlook Microsoft Office Google Workspace

What Cliganic Is Building

◆Challenges

Minimizing lead times
Reducing procurement costs
Improving procurement processes
Improving product visibility
Maximizing sales profitability
Scaling paid media efforts
Optimizing cac efficiency
Scaling retail media across marketplaces

▲Active Projects

Marketplace seo optimization
Product launch and promotion strategy
Paid media strategy and daily execution across google ads and microsoft ads
Retail media management across walmart connect, target roundel, macy’s media network
Structured testing roadmap development across keywords, audiences, creatives, bidding strategies, and landing experiences

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Marketing

Product

Ops

Seniority

Junior

Mid

Manager

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About Cliganic

Cliganic formulates and sells plant-based skin and wellness products positioned as synthetic-additive-free alternatives for daily use. The product line is EWG-verified, GOTS-certified, and Non-GMO Project Verified, targeting customers across ages, skin types, and genders. Operations span direct-to-consumer channels (Shopify storefront, Google and Microsoft paid search) and wholesale partnerships via Amazon Seller Central and emerging retail-media platforms. The company is headquartered in Covina, California and currently faces operational bottlenecks in procurement cost and lead-time reduction alongside channel-specific challenges in CAC efficiency and retail-media spend ROI.

HeadquartersCovina, California

Company Size11–50 employees

Founded2015

Hiring MarketsIsrael

Frequently Asked Questions

What tech stack does Cliganic use?

Core platforms include Shopify (e-commerce), NetSuite (ERP), Google Analytics + Google Ads, Amazon Seller Central, and Microsoft Advertising. Productivity tools: Google Workspace and Microsoft Office.

Is Cliganic hiring product or marketing roles?

Yes. Active hiring includes 2 marketing roles, 2 product roles, and 1 ops role (5 total). Roles span junior, mid, and manager levels. Hiring is accelerating and includes overseas positions in Israel.

What is Cliganic currently working on?

Marketplace SEO, paid-media optimization across Google and Microsoft Ads, retail-media network management (Walmart, Target, Macy's), and structured testing across keywords, audiences, and bidding strategies.