Custom home builder across NSW and QLD with design-led customer experience
Clarendon Homes is a 201–500-person custom homebuilder operating across NSW and QLD, founded in 1978. The tech stack (Salesforce, HubSpot, Power BI, Tableau, Revit, AutoCAD) reflects a sales-and-design-centric operation, but the hiring mix and active projects reveal internal friction: sales roles dominate (9 of 27), yet the pain list is heavy on cost management, compliance, and build-timeline execution—suggesting the commercial engine is outpacing operational maturity. Current focus on VOC, closed-loop feedback, and build-cost risk assessment indicates a push toward predictability in a traditionally variable business.
Notable leadership hires: Marketing Head
Clarendon Homes designs and builds custom homes for individual buyers across NSW and Queensland, emphasizing owner-directed design choices and personalization. The company operates a 40+ year track record with a portfolio spanning knockdown-rebuild projects, granny flats, and house-and-land packages. Revenue-generation is sales-led (9 active sales roles) with marketing support (3 roles) and a smaller design team (5 roles), while construction execution (7 roles) and engineering (1 role) indicate a lean operational footprint. The tech stack emphasizes customer feedback collection (Qualtrics, Medallia) and design-to-cost workflows (Revit, AutoCAD, Power BI), alongside CRM consolidation (Salesforce, HubSpot).
Clarendon uses Revit and AutoCAD for design work, combined with Power BI and Tableau for reporting. Salesforce and HubSpot handle sales and customer management, while Qualtrics and Medallia drive feedback collection.
Baulkham Hills, NSW, Australia. The company operates across NSW and Queensland with 201–500 employees.
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