European design and engineering outpost for Chinese automaker Chery
Chery Europe is a small design and engineering center in Germany serving its parent company, a China-based automaker founded in 1997. The hiring mix—split across engineering, design, product, and research with accelerating velocity—reflects active work on localization: tailoring vehicles and aesthetics for European markets while monitoring design trends and material strategies. The tech stack is conventional (SAP, DATEV, Adobe Creative Suite, VRED for 3D visualization), grounded in automotive CAD and business operations rather than software development.
Chery Europe GmbH was established in 2018 as a design and engineering subsidiary supporting Chery Automobile Co., Ltd., a global automotive manufacturer headquartered in China. The 11–50-person team is based in Raunheim, Germany. Work centers on product localization for European markets—vehicle configuration, color and material theming, competitive analysis, and showcar development—alongside university collaboration and open R&D initiatives. The organization operates within the automotive OEM supply chain, translating Chinese product strategy into European-market variants.
SAP and DATEV for enterprise resource planning, Microsoft Office and Excel for operations, Adobe Creative Suite (Photoshop, Illustrator, InDesign) for design, VRED for 3D automotive visualization, and PowerPoint for presentations.
Vehicle localization for European markets—product configuration, competitive benchmarking, color and material trend analysis, showcar development, and university R&D partnerships. Recent focus includes tailor-made vehicles and design theming for European customers.
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