Indonesian automotive manufacturer scaling production and digital sales channels
Chery Indonesia manufactures and distributes passenger vehicles with R&D backing from Chery's global network. The tech stack reflects automotive manufacturing operations (SAP, IATF 16949, APQP, FMEA, PPAP) paired with aggressive digital-sales infrastructure (TikTok, livestream optimization). Active hiring across manufacturing, design, engineering, and sales—combined with documented pain points in supplier audits, complaint handling, and livestream scaling—suggests simultaneous pressure to expand production capacity and build direct-to-consumer sales channels in the Indonesian market.
Chery Indonesia is a 201–500-person automotive manufacturer headquartered in Jakarta, founded in 2021 as part of Chery's global expansion strategy. The company manufactures and distributes passenger vehicles in Indonesia while maintaining operational ties to Chery's international R&D centers and joint ventures. Current initiatives span new production lines, new model launches, supplier qualification (APQP and PPAP activities), and dealer network expansion. Sales leverage both traditional dealer channels and digital touchpoints, including TikTok and livestream campaigns. The company also manages after-sales operations, customer satisfaction surveys, and complaint resolution.
Manufacturing and design tools: SAP, IATF 16949, APQP, FMEA, SPC, MSA, PPAP, 8D, AutoCAD, Photoshop, Adobe Creative Suite. Sales and marketing: TikTok, Microsoft Office.
New production lines, new vehicle models, supplier selection and APQP activities, trial assembly and PPAP approval, dealer network expansion, outlet standardization, and digital sales optimization via TikTok and livestream channels.
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