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CheckCars24.de Tech Stack

Online auto dealer scaling inventory and digital sales operations across Germany

Wholesale Motor Vehicles and Parts Berlin, BE 51–200 employees Founded 2016 Privately Held

CheckCars24 operates a digitally-first used and new car dealership with 20,000+ vehicles in immediate inventory, built on a core stack of Salesforce, Pipedrive, and HubSpot for sales workflow and customer engagement. The hiring mix is sales-heavy (17 roles) paired with ops expansion (14 roles), reflecting active scaling of transaction volume and fulfillment; concurrent focus on legal compliance and controlling processes suggests the company is hardening internal operations as it moves beyond the startup phase of digital car sales.

Tech Stack 14 technologies

Core StackGoogle Analytics HubSpot Salesforce Excel Microsoft Office Word Outlook iPhone DATEV Meta Ads Manager Meta Pixel Pipedrive TikTok Ads Manager TikTok Ads

What CheckCars24.de Is Building

◆Challenges

Reducing vehicle procurement costs
Expanding sales team for growth
Optimizing supplier negotiations
Quick vehicle handover
Vehicle quality checks
E-commerce legal compliance
Online sales improvement
Digital strategy implementation
Legal compliance for market growth
Expanding ecommerce legal compliance

▲Active Projects

Hertha bsc partnership events
Digital strategy implementation
Product listing on sales platforms
Sales campaigns
Telefonischer vertrieb von neu- und jahreswagen
Improving controlling processes
Strategic vehicle demand analysis
Market assessment

Hiring Activity

Steady40 roles · 15 in 30d

Department

Sales

17

Ops

14

Legal

3

Finance

2

Marketing

2

HR

1

Manufacturing

1

Procurement

1

Seniority

Junior

19

Mid

10

Lead

4

Senior

4

Intern

2

Manager

2

Notable leadership hires: Vehicle Purchasing Lead

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About CheckCars24.de

CheckCars24 is a Berlin-based online auto retailer founded in 2016 that pioneered digital contract execution for private and commercial car buyers in Germany. The company operates from two physical locations with over 150 employees and has grown to stock more than 20,000 vehicles available for immediate sale. Business model centers on new cars, used cars, and same-year models sold through a digital-first platform. The stack combines standard sales tools (Salesforce, Pipedrive, HubSpot) with financial accounting software (DATEV) and paid acquisition via Meta and TikTok, indicating a performance-marketing-driven customer acquisition strategy alongside direct sales teams.

HeadquartersBerlin, BE

Company Size51–200 employees

Founded2016

Hiring MarketsGermany, Peru

Frequently Asked Questions

What sales tools does CheckCars24 use?

Salesforce, Pipedrive, and HubSpot. Supporting systems include DATEV for accounting and Meta Ads Manager and TikTok Ads Manager for paid customer acquisition.

Where is CheckCars24 headquartered and hiring?

Headquartered in Berlin, Germany. Active recruiting in Germany and Peru, with the majority of roles in domestic markets.

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