Wealth advisory platform for HNW individuals, families, and institutions
Cerity Partners operates a multi-disciplinary wealth advisory firm serving high-net-worth clients, families, and nonprofit organizations. The tech stack centers on Salesforce, Bloomberg, Addepar, and Riskalyze — standard for wealth management — but reveals acute operational friction: CRM data accuracy and Salesforce data integrity are named pain points, while active projects include CRM maintenance and client onboarding process redesign. Finance hiring dominates (39 roles), with accelerating velocity and mid-to-senior seniority mix, suggesting investment in advisor capacity and operational scaling.
Cerity Partners is a privately held investment adviser and wealth management firm headquartered in New York, serving high-net-worth individuals, families, business owners, and nonprofits. The firm combines investment advisory, tax planning, estate planning, and financial wellness services across a 1,001–5,000-person organization. The advisor-led model is supported by in-house counsel, tax specialists, and financial planners. Active projects span CRM system maintenance, new advisor onboarding workflows (via Orion), and web hosting platform migration, indicating ongoing infrastructure and process modernization.
Cerity Partners operates on Salesforce (CRM), Addepar and Riskalyze (portfolio analytics), Bloomberg (market data), Orion (advisor onboarding), and Workday (HR). The stack also includes traditional tools: Excel, Word, QuickBooks, and Lacerte for tax work.
Key projects include Salesforce data maintenance, Orion system integration for advisor onboarding, client onboarding process redesign, web hosting platform migration, and year-end RMD process automation. Pain points center on CRM data accuracy, client onboarding efficiency, and cross-department coordination.
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