CENTAURO Tech Stack

Latin America's largest omnichannel sports retail network with 230+ stores

Retail São Paulo, SP 5,001–10,000 employees Founded 1981 Privately Held

Centauro operates the largest sports retail footprint in Latin America across 230 physical locations and digital channels, serving 6,000+ employees across 25 Brazilian states. The tech stack reflects a retail-ops foundation—POS, WMS, ERP, TOTVS—paired with advanced analytics (BigQuery, Looker, SQL) and digital marketing tools (Salesforce Marketing Cloud, Meta/TikTok Ads). Hiring remains heavily sales-focused (542 active roles) with acute seasonal staffing challenges during peak retail events, suggesting reliance on rapid frontline onboarding rather than tech-driven automation.

Tech Stack 25 technologies

Core StackAdobe Illustrator Power BI BigQuery Salesforce Google Analytics Python Looker Google Ads Meta Ads Microsoft Office Photoshop Excel SQL POS WMS ERP CRM VTEX TOTVS Capture One Google Sheets Google TikTok Ads Salesforce Marketing Cloud Data Studio

What CENTAURO Is Building

◆Challenges

Staff shortage during peak events
Holiday sales staffing shortage
Inventory management
Seasonal sales peak staffing
Short-term staffing for peak sales
Store organization
Sales performance improvement
Identifying improvement opportunities
Improving data analysis for sales
Meeting peak season demand

▲Active Projects

Black friday
Advanced segmentation
Pre-showroom and showroom organization
Store visit price analysis
Margin analysis
Ultra high format launch
Inauguration events
Activation events
Desbrava event
Christmas

Hiring Activity

Steady600 roles · 240 in 30d

Department

Sales

542

Marketing

Ops

Design

Logistics

Operations

Data

Seniority

Junior

462

Intern

Mid

Senior

Manager

Lead

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About CENTAURO

Centauro is a privately held sports retail company and subsidiary of Grupo SBF, operating since 1981. The business spans brick-and-mortar retail (230 stores across Brazil and the DF), e-commerce (centauro.com.br), and mobile commerce (Centauro App). The company serves sports enthusiasts and athletes with product, services, and experiential offerings across a 6,000-person workforce. Current operational focus centers on managing demand volatility around Black Friday, Christmas, and seasonal peak events while improving inventory and in-store execution through margin and sales-performance analytics.

HeadquartersSão Paulo, SP

Company Size5,001–10,000 employees

Founded1981

Hiring MarketsBrazil, South Africa

Frequently Asked Questions

What tech stack does Centauro use?

Centauro operates on VTEX for e-commerce, TOTVS and ERP for back-end operations, Salesforce for CRM and marketing automation, and BigQuery + Looker for data analytics. Marketing uses Google Ads, Meta Ads, and TikTok Ads; creative tools include Adobe Suite and Capture One.

Where is Centauro headquartered?

Centauro is headquartered in São Paulo, SP, Brazil, with 230 stores across 25 Brazilian states and the Federal District, plus hiring activity in South Africa.