Heavy machinery distributor and service provider across central Brazil
CBMaq distributes heavy machinery, tractors, and generators across Brasília, Goiás, and Tocantins, with a shift toward e-commerce and CRM automation. The project list signals a company transitioning from offline sales to online channels—Mercado Livre optimization, e-commerce integration, and automated sales responses appear alongside post-sale monitoring and data hygiene challenges, suggesting growing pains in scaling digital operations while maintaining high-touch service.
CBMaq is a heavy machinery and tractor distributor operating as an authorized multi-brand dealer across central Brazil. The company serves construction, road-building, and agribusiness sectors, stocking over 10,000 parts and components with a target 90% same-day fulfillment rate. Beyond equipment sales, CBMaq operates an in-house service center for maintenance and parts replacement. The organization spans 51–200 employees across sales, engineering, logistics, finance, IT, and HR functions, with current hiring concentrated in sales and technical roles.
CBMaq uses Salesforce for CRM, SAP for enterprise resource planning, RD Station for marketing automation, and Power BI + Tableau for analytics. Google Workspace, Notion, and Trello support internal collaboration.
CBMaq is implementing CRM automation for post-sale customer satisfaction, optimizing product listings and digital strategies on Mercado Livre, automating online sales responses, and integrating e-commerce tools to improve online sales processes.
Other companies in the same industry, closest in size