CB2 operates a 501–1,000-person home-goods retail business built on design differentiation and curated product selection. The hiring profile is heavily junior-weighted (63 of 97 tracked roles), concentrated in sales (36) and design (34), with accelerating velocity — typical of a maturing retailer scaling labor-intensive store operations and e-commerce fulfillment. Active projects reveal a shift toward higher-touch customer engagement: one-on-one design consultations, a formal design services program, and a trade program alongside paid-search optimization and inventory management work.
CB2 is a modern home brand headquartered in Chicago, founded in 2000, that combines contemporary design with accessible price points. The business operates across physical retail, e-commerce, and design services, selling to consumers and design professionals through stores and online channels. Core challenges center on inventory management, margin protection, and sales growth — typical friction points in furniture retail where assortment complexity and product handling costs are high. The company actively runs seasonal merchandising campaigns, floor resets, and registry and trade programs to deepen customer relationships and drive repeat purchase.
CB2 uses Google Workspace, Microsoft Office, Adobe Creative Suite (Photoshop, InDesign, Illustrator), and POS systems. For media and analytics: Google Ads, Google Analytics, Adobe Analytics, The Trade Desk, Amazon DSP, and DV360 for programmatic buying and measurement.
CB2 is expanding design services (one-on-one consultations, a formal design services program, trade program) and optimizing paid-search performance through automated media buying, keyword testing, and landing-page personalization tied to inventory and assortment strategies.
Other companies in the same industry, closest in size