Premium dairy brand scaling distribution and sales operations across Brazil
Catupiry is a legacy dairy manufacturer (founded 1911) with 501–1,000 employees operating primarily from São Paulo. The hiring mix is operations-heavy (11 roles) with concurrent sales (5) and finance (2) recruitment, reflecting a push to expand distribution and improve demand forecasting. Active projects span sell-in/sell-out strategy, new product launch estimation, and store openings—paired with pain points around stockout risk, inventory accuracy, and forecast precision—signaling a supply-chain and commercial execution focus rather than product innovation.
Catupiry manufactures and distributes dairy products across Brazil. The company operates a traditional tech stack (Salesforce, SQL Server, Oracle, Protheus ERP) typical of mid-market Brazilian manufacturers, complemented by social-media presence on Instagram and TikTok. Current operational priorities include expanding the distribution network, launching new products, and opening new retail locations. Internal challenges center on inventory management, demand forecasting accuracy, and cost optimization across manufacturing and logistics—typical friction points for scaled regional food-and-beverage producers.
Salesforce for CRM, SQL Server and Oracle for databases, Protheus ERP for operations, Microsoft Office suite (Excel, Word, PowerPoint), and Instagram/TikTok for social presence.
Distribution network expansion, sell-in/sell-out strategy implementation, new product launches, store openings, demand forecasting, and inventory optimization initiatives.
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