CatFace Tech Stack

YouTube entertainment studio producing narrative content for 28M+ subscribers

Entertainment Providers Austin, Texas 51–200 employees Founded 2012 Privately Held

CatFace operates a YouTube production studio centered on Aphmau, a family of channels reaching 28 million combined subscribers with 300 million monthly views. The stack is heavily creative-focused (Adobe suite, Solidfilm/Rhino for 3D, TikTok/YouTube distribution), reflecting a media-first operation. Current hiring pressure clusters in marketing and product roles—signaling expansion beyond pure content creation into licensing and brand extension, but pain-point data reveals friction: manufacturability constraints, vendor delays, and licensee compliance issues suggest the merchandising business is growing faster than operational infrastructure can handle.

Tech Stack 11 technologies

Core StackAdobe Creative Cloud Adobe Illustrator Solidworks Adobe Photoshop Adobe Premiere Pro Photoshop Rhino Keyshot TikTok YouTube Minecraft

What CatFace Is Building

◆Challenges

Expanding brand through licensing
Ensuring licensee compliance
Maintaining brand standards across licensed products
Ensuring timely delivery of materials
Managing vendor delays
Cost requirements
Manufacturability constraints
Schedule constraints

▲Active Projects

Youtube shorts production for aphmau channel

Hiring Activity

Accelerating7 roles · 6 in 30d

Department

Marketing

Product

Design

Entertainment

Seniority

Mid

Manager

Junior

Senior

Company intelligence

Find more companies like CatFace by tech stack, pain points and active projects

Get started free

About CatFace

CatFace is a YouTube entertainment studio based in Austin that produces scripted, narrative-driven content for family and general audiences. The company operates a portfolio of channels under the Aphmau brand, collectively commanding 28 million subscribers and averaging 300 million views monthly. Core output is original weekly stories distributed across YouTube (including Shorts) and TikTok. Revenue extends beyond ad monetization into merchandise and licensing partnerships. The company employs 51–200 people across production, creative design, marketing, and product roles.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2012

Hiring MarketsUnited States

Frequently Asked Questions

What is CatFace's tech stack?

CatFace uses Adobe Creative Cloud (Illustrator, Photoshop, Premiere Pro) for content creation, Solidworks and Rhino for 3D modeling, Keyshot for rendering, and TikTok and YouTube for distribution.

What are CatFace's biggest operational challenges?

CatFace is scaling merchandise and brand licensing but faces manufacturability constraints, vendor delays, licensee compliance enforcement, and schedule pressure—indicating growth outpacing operational maturity in the licensing business.