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Casa do Construtor Tech Stack

Equipment rental network across construction, landscaping, and cleaning sectors

Construction São Paulo, Rio Claro 1,001–5,000 employees Founded 1993 Privately Held

Casa do Construtor operates Brazil's largest equipment-rental network for construction, landscaping, and cleaning, with 1,000+ employees across the country. The tech stack reveals a business in transition: legacy systems (Delphi, Firebird) running core operations alongside modern automation (n8n), analytics (Power BI, GA4), and AI adoption (ChatGPT). Active hiring is sales-heavy (43 roles) with junior talent dominating the mix, while projects track regulatory compliance (LGPD), pricing optimization, and franchise expansion — suggesting a company scaling from regional operator to national franchise model.

Tech Stack 20 technologies

Core StackGoogle Ads Meta Ads n8n Python C# Power BI AutoCAD LinkedIn Ads WhatsApp TikTok Ads YouTube Ads Excel PowerPoint ChatGPT Delphi Firebird SQL Microsoft Office Google Tag Manager Google Analytics 4

What Casa do Construtor Is Building

Challenges

  • Compliance with lgpd
  • Ensuring safety compliance
  • Reducing turnover
  • Reducing equipment downtime
  • Monitoring store performance
  • Operational standardization
  • Inventory control
  • Improving maintenance processes
  • Reengaging inactive customers
  • Optimizing paid media roi

Active Projects

  • Lgpd compliance implementation
  • Pricing and profitability simulations
  • Regional expansion strategy
  • Competitive intelligence monitoring
  • Trade spend optimization
  • Price elasticity analysis
  • Category management optimization
  • New franchise unit implementation
  • Post-implementation support
  • Hr development programs

Hiring Activity

Accelerating110 roles · 55 in 30d

Department

Sales
43
Ops
27
Logistics
15
Engineering
14
Marketing
5
Finance
2
Construction
1
Data
1

Seniority

Junior
69
Mid
27
Manager
6
Lead
5
Senior
3
Intern
1
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About Casa do Construtor

Casa do Construtor rents construction equipment, landscaping tools, and cleaning machinery to contractors and businesses across Brazil. Founded in 1993 and headquartered in São Paulo and Rio Claro, the company operates a distributed network covering the entire country. The business spans equipment logistics, maintenance, inventory control, and field operations. Current strategic focus includes LGPD compliance, regional expansion through franchising, pricing optimization, and reduction of equipment downtime — core levers for a capital-intensive rental business with geographically dispersed locations.

HeadquartersSão Paulo, Rio Claro
Company Size1,001–5,000 employees
Founded1993
Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Casa do Construtor use?

Core systems: Delphi and Firebird (legacy), alongside SQL, Power BI (analytics), Python and C# (modern development), n8n (automation), and ChatGPT integration. Sales and marketing run on Google/Meta/TikTok Ads, Google Analytics 4, and LinkedIn.

What is Casa do Construtor working on?

LGPD compliance implementation, pricing and profitability simulations, regional expansion through franchising, competitive intelligence monitoring, equipment downtime reduction, and trade spend optimization across rental locations.

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