Equipment rental network across construction, landscaping, and cleaning sectors
Casa do Construtor operates Brazil's largest equipment-rental network for construction, landscaping, and cleaning, with 1,000+ employees across the country. The tech stack reveals a business in transition: legacy systems (Delphi, Firebird) running core operations alongside modern automation (n8n), analytics (Power BI, GA4), and AI adoption (ChatGPT). Active hiring is sales-heavy (43 roles) with junior talent dominating the mix, while projects track regulatory compliance (LGPD), pricing optimization, and franchise expansion — suggesting a company scaling from regional operator to national franchise model.
Casa do Construtor rents construction equipment, landscaping tools, and cleaning machinery to contractors and businesses across Brazil. Founded in 1993 and headquartered in São Paulo and Rio Claro, the company operates a distributed network covering the entire country. The business spans equipment logistics, maintenance, inventory control, and field operations. Current strategic focus includes LGPD compliance, regional expansion through franchising, pricing optimization, and reduction of equipment downtime — core levers for a capital-intensive rental business with geographically dispersed locations.
Core systems: Delphi and Firebird (legacy), alongside SQL, Power BI (analytics), Python and C# (modern development), n8n (automation), and ChatGPT integration. Sales and marketing run on Google/Meta/TikTok Ads, Google Analytics 4, and LinkedIn.
LGPD compliance implementation, pricing and profitability simulations, regional expansion through franchising, competitive intelligence monitoring, equipment downtime reduction, and trade spend optimization across rental locations.
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