Carta operates the administrative backbone of private capital markets—managing cap tables, equity compensation, fund administration, and tax workflows for founders, investors, and limited partners. The stack reveals a sales-driven motion (Salesforce, Outreach, Marketo, LinkedIn Sales Navigator) paired with a data-heavy backend (Kafka, Looker, Metabase), and active hiring across engineering, sales, and finance signals a company scaling horizontally across product lines (venture capital suite, fund administration, tax automation) while addressing persistent pain points: spreadsheet replacement, fragmented service providers, and operational complexity during fund transitions.
Notable leadership hires: Sales Director, HR Director, Information Technology Director, Head of GTM Content
Carta is a 1,000+ person software company based in San Francisco, founded in 2012, serving the private markets infrastructure layer. The platform connects founders, investors, and fund managers through software built for cap table management, equity administration, fund administration, and tax reporting. The product operates at scale: 50,000+ companies across 160+ countries rely on Carta, and the fund administration side alone supports 8,500+ funds and SPVs representing nearly $185B in assets under management. Current priorities include expanding the venture capital product suite, automating fund formation workflows, and building tax-ready data pipelines—all aimed at reducing reliance on spreadsheets and external service providers for operational and compliance tasks.
Carta's stack includes React and Rspack (frontend), Kafka (streaming), Salesforce and Workday (enterprise systems), Looker and Metabase (analytics), Playwright (testing), and Claude (AI). Sales infrastructure runs on Outreach, Marketo, and LinkedIn Sales Navigator.
Active priorities include developing a venture capital product suite, fund administration software implementation, building a tax engine, fund formation support, post-deal automation, and data migration pipelines. Productizing tax workflows and simplifying compliance are recurring themes.
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