Regional supermarket chain scaling operations across Southeast Brazil
Grupo Carone operates a 20-store supermarket network across Espírito Santo, Rio de Janeiro, and Bahia, with over 4,900 employees. The hiring mix is heavily weighted toward operations and logistics (252 of 394 active roles), and they're currently implementing a new ERP system—a signal of infrastructure modernization to support multi-store coordination. Their tech stack skews toward spreadsheet-based planning (Excel, VBA) and business intelligence (Power BI, Qlik), suggesting they're moving from manual processes toward data-driven operations. Inventory management and theft prevention dominate their stated pain points, reflecting the core operational friction in multi-location retail.
Grupo Carone is a family-owned supermarket and hypermarket operator founded in 1950, now operating across three states in Southeast Brazil under two brands: Carone and SempreTem. The network spans 20 retail locations, supported by a central distribution center, in-house bakery, and corporate headquarters in Vila Velha, Espírito Santo. They serve consumers through both physical stores and e-commerce channels. The organization is mid-scale retail (1,001–5,000 employees) and has won recognition for service quality and product variety from regional media organizations. Current scaling efforts focus on inventory optimization, sales analytics, and category management.
Power BI and Qlik Sense are their primary business intelligence tools. They also use Excel and VBA extensively for planning and analysis, indicating a mix of legacy spreadsheet workflows alongside modern visualization platforms.
Inventory shrinkage, theft, and product expiration losses are their top priorities, followed by supplier coordination and profitability improvement. They're also implementing a new ERP system to support these initiatives across multiple locations.
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