Hammer Media Tech Stack

Financial education content creator with product monetization platform

Online Audio and Video Media Austin, Texas 2–10 employees Founded 2022 Privately Held

Hammer Media is a two-person founding operation (Austin-based, launched 2022) scaling a financial education brand alongside a SaaS product called Dollarwise. The tech stack reveals a creator-first business: Adobe creative suite + YouTube/Instagram/TikTok distribution, paired with GoHighLevel + Zapier for funnel automation and paid-media orchestration (Google Ads, Meta Ads, YouTube Ads). The hiring mix—skewed toward marketing (4) and design (2), with only one production role—signals aggressive customer acquisition and funnel optimization work rather than content expansion, backed by six open roles posted in the last 30 days.

Tech Stack 19 technologies

Core StackAdobe Premiere Pro After Effects Canva Zapier Google Ads Adobe Photoshop YouTube Instagram TikTok X Snapchat Meta Google GoHighLevel Meta Ads Manager YouTube Ads Adobe After Effects Pro Tools iZotope RX

What Hammer Media Is Building

◆Challenges

Reducing customer acquisition cost
Increasing customer lifetime value
Scaling marketing automation
Improving conversion rates
Ensuring data accuracy
Scaling paid distribution channels
Building technical funnel triggers
Accurate attribution of spend
Scaling post-production for new shows
Maintaining consistent editing standards

▲Active Projects

Dollarwise platform growth
Hammer media channel growth
Sales funnel optimization for hammer media products
Dollarwise referral program backend
Email workflow automation
Algorithmic scaling of paid media spend
Technical funnel architecture
Seo roadmap
Front page show production
New financial show production

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Marketing

Design

Production

Support

Seniority

Mid

Senior

Junior

Manager

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About Hammer Media

Hammer Media operates two interconnected lines: a personal finance content channel (Caleb Hammer brand) and Dollarwise, a financial education product. The company targets audiences interested in personal finance education and monetizes through both content sponsorships and direct product sales. All hiring and operations are US-based. The project list centers on growth motion—Dollarwise platform expansion, referral program backend, email automation, and paid-media scaling—alongside production work for new financial shows and SEO infrastructure. The organization is actively grappling with unit economics (CAC reduction, LTV improvement, conversion optimization) and operational scaling challenges (attribution accuracy, post-production consistency, technical funnel architecture).

HeadquartersAustin, Texas

Company Size2–10 employees

Founded2022

Hiring MarketsUnited States

Frequently Asked Questions

What tech does Hammer Media use for video production?

Adobe Premiere Pro, After Effects, and Photoshop for editing and design; Pro Tools and iZotope RX for audio; Canva for quick graphics. Distribution runs across YouTube, Instagram, TikTok, X, and Snapchat.

What is Hammer Media working on?

Dollarwise platform growth and referral backend, Hammer Media channel expansion, sales funnel optimization, email automation, paid-media spend scaling, SEO roadmap, and production of new financial shows.