Payment and sales platform for Brazilian digital product creators
Cakto serves Brazilian infoprodutores (digital product creators) with a payment and sales management platform launched in 2023. The stack—Python, Django, PostgreSQL, Redis, Celery—is foundational for transaction processing; active migration to Kafka and RabbitMQ signals pressure to handle higher concurrency and decouple payment workflows. Core challenges center on fraud prevention, chargeback reduction, and high-volume transaction resilience, while hiring is slowing (3 roles in 30 days, mostly senior engineering). The org is engineering-heavy relative to size, with ongoing work on payment architecture evolution and client onboarding.
Notable leadership hires: Tech Lead
Cakto operates a payment and e-commerce platform specifically designed for Brazilian creators selling digital products and courses. The product bundles sales funnel management (upsell, downsell, order bumps), affiliate integrations, a membership area, automated invoicing, and social media connectors (Instagram, WhatsApp, Meta Ads, TikTok). The company competes on pricing (claiming 90% lower fees than competitors) and consolidation—eliminating the need for separate tools. Founded in 2023, Cakto is based in Balneário, Santa Catarina, and operates at 51–200 employees, hiring exclusively in Brazil. Current focus spans payment architecture robustness, fraud and compliance controls, and customer activation.
Backend: Python, Django, PostgreSQL, MySQL, Redis, Celery, Django REST Framework. Frontend: React, React Native, TypeScript, Redux, Zustand. Infrastructure: Docker, Datadog, Selenium. Integrations: Pipedrive, HubSpot, RD Station, Mercado Pago, Meta Ads, Google Ads, TikTok, YouTube. Adopting Kafka and RabbitMQ for message queuing.
Balneário, Santa Catarina, Brazil. The company was founded in 2023 and is privately held with 51–200 employees.
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