QSR operator scaling digital and omnichannel across Iberia
Burger King Iberia operates 970+ restaurants across Spain and Portugal, now executing parallel digital transformation and network modernization. The tech stack (Fortinet, Zabbix, Nagios, Grafana, Snowflake, Power BI) reveals infrastructure-first priorities—monitoring and observability infrastructure dominate, while analytics tooling (Snowflake, BI suite) supports pricing and channel optimization. Active hiring skews senior and manager-level across data, ops, and IT, signaling investment in backend scale rather than headcount; projects like digital sales layers, communications architecture, and network security policy suggest a company bridging legacy restaurant operations with cloud-native commerce.
Burger King Iberia is the largest organized restaurant chain in Spain and Portugal, operating over 970 locations in Spain and 200+ in Portugal. The company operates as part of the Burger King global franchise system, which spans 19,700+ restaurants across 120 countries. Internally, the organization is focused on three strategic directions: modernizing digital channels (omnichannel sales, customer journey optimization), hardening network infrastructure (security policies, incident monitoring, site connectivity), and optimizing commercial performance (pricing strategy, promotion mix, conversion rates). The headquarters is in Pozuelo de Alarcón, Madrid.
The tech stack includes Fortinet (network security), Zabbix, Nagios, and PRTG Network Monitor for infrastructure monitoring, plus Grafana for observability dashboards. These tools support active projects in network security policy and proactive incident resolution.
Snowflake for data warehousing, Power BI and Tableau for business intelligence, Looker for analytics, and Google Sheets/Excel for operational reporting. These support pricing strategy, channel performance, and conversion rate optimization work.
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