BRW Group Tech Stack

Sports and fitness product manufacturer scaling operations across Brazil and Portugal

Sporting Goods Manufacturing Pinhais, Paraná 51–200 employees Founded 2008 Partnership

BRW Group manufactures fitness, sports, and toy products across a 51–200-person operation based in Brazil. The company is executing a major ERP migration—moving from SAP Business One to SAP S/4HANA Cloud—while simultaneously implementing tax modules and CRM dashboards, which explains the engineering and finance hiring concentration. Pain points cluster around tax compliance, inventory reconciliation, and conversion optimization, suggesting they're hitting operational friction as they scale across regions.

Tech Stack 30 technologies

Core StackLinux Shopify WordPress Salesforce HubSpot Figma Sketch SAP Windows Microsoft Office ERP RD Station Salesforce Marketing Cloud Google Analytics 4 VTEX WhatsApp Instagram Meta TikTok LinkedIn YouTube CRM Pipedrive Excel Salesforce Sales Cloud Service Cloud SAP Cloud Adobe XD SAP S/4HANA Cloud

AdoptingSAP

ReplacingSAP Business One

What BRW Group Is Building

◆Challenges

Increasing conversion rate
Increasing brand presence
Restructuring finance area
Expanding brand presence
Meeting commercial targets
Inventory reconciliation
Optimizing tax efficiency
Ensuring tax compliance
Managing complex tax reporting
Reducing customer acquisition cost

▲Active Projects

System integration
Erp tax rule implementation
Crm dashboards per brand
Performance landing pages
Abandonment cart flows
Learning path development
Leadership development programs
Sap s/4hana public cloud implementation
Sap business one migration
Implementation of new sap financial modules

Hiring Activity

Decelerating35 roles · 9 in 30d

Department

Sales

Engineering

Finance

Support

Logistics

Marketing

Ops

Design

Seniority

Mid

Senior

Junior

Intern

Manager

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About BRW Group

BRW Group manufactures and distributes fitness, sports, and toy products, operating from Pinhais, Paraná since 2008. The company serves fitness professionals, sports retailers, and toy distributors across Brazil and Portugal. The tech stack spans VTEX and Shopify for e-commerce, Salesforce (Sales, Service, and Marketing Cloud) for customer and marketing operations, and a multi-layer ERP approach combining SAP S/4HANA Cloud with legacy Business One systems. Current operational focus is on system integration, tax compliance automation, and brand presence expansion across multiple sales channels.

HeadquartersPinhais, Paraná

Company Size51–200 employees

Founded2008

Hiring MarketsPortugal, Brazil

Frequently Asked Questions

What ERP system does BRW Group use?

BRW Group is migrating from SAP Business One to SAP S/4HANA Cloud, with active implementation of new SAP financial modules as part of the upgrade.

What e-commerce platforms does BRW Group use?

BRW Group operates on both VTEX and Shopify, supported by Salesforce Marketing Cloud, Google Analytics 4, and RD Station for marketing automation.