Brooklinen Tech Stack

Direct-to-consumer bedding and home essentials with retail expansion

Retail Brooklyn, New York 51–200 employees Founded 2014 Privately Held

Brooklinen operates a D2C bedding business built on NetSuite, Looker, and Tableau, with active hiring across sales and marketing (8 of 15 open roles). The project mix—seasonal campaigns, product shoots, PDP imagery, and FP&A automation—reveals a company scaling content production and financial systems in parallel; pain points around cross-functional coordination and manual reporting suggest operational friction typical of D2C brands moving from founder-led to systems-driven execution.

Tech Stack 15 technologies

Core StackAdobe Creative Cloud NetSuite Looker Tableau Adobe Illustrator Adobe Photoshop Google Workspace Capture One SQL Amazon Seller Central Excel Microsoft Office Instagram TikTok Pinterest

What Brooklinen Is Building

◆Challenges

Maintaining momentum across active design work
Automation and reporting efficiency
Scalable fp&a processes
Protect profitability
Maintain catalog health
Inventory flow
Improving visibility
Reducing manual processes
Improving cross-functional coordination
Streamlining product launch process

▲Active Projects

Soft styling playbook
Seasonal campaigns
Product education shoots
E-commerce pdp imagery production
Large-scale marketing campaigns
Annual shoot production budget management
Bed & bath design projects
Automation and reporting efficiency improvement
Scalable fp&a processes
Listing optimization

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Sales

Marketing

Design

Ops

Ecommerce

Finance

Product

Seniority

Junior

Senior

Manager

Director

Lead

Mid

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About Brooklinen

Brooklinen designs and sells premium bedding, bath, and home accessories direct to consumers, founded in Brooklyn in 2014. The company operates a hybrid model: primarily online sales through its website, supplemented by eight physical retail locations across the United States. The product line spans sheets, towels, loungewear, and decor, positioned at accessible price points. Operations rely on NetSuite for order and inventory management, with analytics powered by Looker and Tableau. Current headcount spans 51–200 employees, concentrated in sales, marketing, and design.

HeadquartersBrooklyn, New York

Company Size51–200 employees

Founded2014

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Brooklinen use?

NetSuite (order and inventory management), Looker and Tableau (analytics and reporting), Adobe Creative Cloud suite, Google Workspace, SQL, and e-commerce integrations via Amazon Seller Central.

Where is Brooklinen headquartered and how many locations?

Headquartered in Brooklyn, New York. The company operates eight physical retail locations across the United States and serves customers through its direct-to-consumer website.