Experiential retail platform connecting D2C brands to prime mall spaces
Broadway operates a marketplace connecting digital-first brands with curated retail locations across Indian metros, using a stack anchored in SAP, Adobe Creative Suite, and marketing-automation tools (Klaviyo, HubSpot, Braze, CleverTap). Active hiring across sales, ops, and design—with most roles at manager level—reflects a scaling operation building out physical footprint. The adoption of WMS signals inventory management has become a bottleneck; this aligns with their stated pain around stock-outs, pricing errors, and omnichannel scaling.
Broadway leases modular retail canvases (20,000+ sq ft per location) in prime malls and rents them to D2C and lifestyle brands seeking to test or establish physical presence. Operating across Delhi and Hyderabad with expansion planned for Mumbai, Pune, and Gurugram, the company designs stores as experiential hubs rather than transactional retail—pairing in-store discovery and events with app-based engagement and content. The model is backed by interior design, construction, and brand-activation projects. Inventory optimization and omnichannel coordination remain operational challenges as the network scales.
SAP (ERP), Power BI + Excel (analytics), Figma + Adobe Suite (design), Klaviyo + HubSpot + Braze (marketing), CleverTap (personalization), Google Sheets, WhatsApp, and Meta. Now adopting WMS for inventory control.
Currently open in Delhi and Hyderabad. Planned launches include Mumbai, Pune, and Gurugram; all hiring is India-based.
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