SuperVista Group Tech Stack

Omnichannel eyewear retailer blending online and local optician networks across Europe

Retail Königs Wusterhausen, Brandenburg 501–1,000 employees Founded 2012 Public Company

SuperVista operates a hybrid retail-e-commerce model across seven European eyewear brands, routing online traffic to 1000+ partner optician locations and owned stores. The tech stack is pure performance marketing (Google Ads, Meta Ads, TikTok, GA4) with design tools (Midjourney, Canva, Runway), revealing a company deeply optimizing customer acquisition and campaign efficiency rather than building proprietary platform technology. Hiring is heavily skewed toward sales (68 of 76 open roles) and junior staff, signaling a phase of geographic expansion and paid-channel scaling rather than product engineering.

Tech Stack 12 technologies

Core StackGoogle Ads Meta Ads Canva TikTok Google Analytics 4 Meta Pixel Midjourney Runway Firefly Lightroom Adobe TikTok Ads

What SuperVista Group Is Building

◆Challenges

High upfront costs for retail
High capital requirements for new stores
Lack of experienced store operators
Scaling paid campaigns
Optimizing roas
Lead acquisition cost and roas at scale
Scaling budgets without destabilizing algorithms
Balancing data-driven decisions with creativity
Optimizing campaign performance

▲Active Projects

Own store operation
Campaign optimization
Take over existing store
Store management
Store takeover
Brand evolution
Multi-channel execution
Paid campaign management
Lead acquisition cost optimization
End-to-end management of google ads, meta ads, and tiktok campaigns

Hiring Activity

Minimal75 roles · 0 in 30d

Department

Sales

Marketing

Healthcare

Design

Seniority

Junior

Mid

Senior

Manager

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About SuperVista Group

SuperVista AG is a German-based omnichannel eyewear retailer founded in 2012 and operating as a public company. The business connects online customers acquired through paid media to a network of local optician partners and company-owned stores, positioning itself as an enabler rather than a competitor to independent optical retailers. Seven regional brands (brillen.de in Germany, gafas.es in Spain, occhiali24.it in Italy, and others) serve multiple European markets with a unified backend for digital tools like virtual try-on and AI personalization. The company employs 501–1,000 people across operations spanning Germany, Austria, Italy, Netherlands, Portugal, Romania, Argentina, Georgia, Latvia, and India.

HeadquartersKönigs Wusterhausen, Brandenburg

Company Size501–1,000 employees

Founded2012

Hiring MarketsGermany, Argentina, Portugal, Romania, Georgia, Latvia, India, Italy

Frequently Asked Questions

What tech does SuperVista use for marketing?

Google Ads, Meta Ads, and TikTok for paid campaigns; Google Analytics 4 and Meta Pixel for tracking; Midjourney, Canva, Runway, and Adobe for creative production.

Where does SuperVista operate?

Headquartered in Königs Wusterhausen, Germany. Operates across Europe (Germany, Spain, Italy, Austria, Netherlands, Portugal, Romania) and hires in Argentina, Georgia, Latvia, and India.