Brazilian pharma and cosmetics manufacturer scaling direct-to-consumer via paid social
Bravir manufactures pharmaceuticals and cosmetics under four owned brands plus third-party formulations. The tech stack is almost entirely marketing-focused—TikTok, Instagram, Shopify, Klaviyo, RD Station, and Google Ads dominate—with a junior-heavy team (8 of 14 hires at entry level) concentrated in marketing (5 roles). Active projects are all video and influencer-driven: TikTok content creation, paid media optimization, funnel structuring. Pain points align: high CAC, creative performance visibility, and lack of data visibility suggest early-stage scaling friction on the DTC side.
Bravir is a privately held Brazilian pharmaceutical and cosmetics manufacturer founded in 1974, based in Contagem, Minas Gerais. The company operates four in-house brands—Bendita Cânfora, Laby Lip Care, Bravir Tradicional, and M. Balme—spanning lip care, topical gels, and herbal remedies, while also manufacturing white-label products for pharmacy networks and distributors. With 51–200 employees, Bravir is actively building out direct-to-consumer capability through social commerce (Shopify, paid social, influencer partnerships) and marketing automation (Klaviyo, RD Station), particularly for the Laby brand on TikTok and Instagram.
Bravir's stack includes Shopify (e-commerce), Klaviyo and RD Station (email and marketing automation), Google Ads and Meta Ads (paid search), TikTok Ads (video advertising), Google Analytics 4 and Looker Studio (analytics), and design tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, CapCut.
Contagem, Minas Gerais, Brazil. All current hiring is in Brazil.
Other companies in the same industry, closest in size