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Bravir Tech Stack

Brazilian pharma and cosmetics manufacturer scaling direct-to-consumer via paid social

Pharmaceutical Manufacturing Contagem, Minas Gerais 51–200 employees Founded 1974 Privately Held

Bravir manufactures pharmaceuticals and cosmetics under four owned brands plus third-party formulations. The tech stack is almost entirely marketing-focused—TikTok, Instagram, Shopify, Klaviyo, RD Station, and Google Ads dominate—with a junior-heavy team (8 of 14 hires at entry level) concentrated in marketing (5 roles). Active projects are all video and influencer-driven: TikTok content creation, paid media optimization, funnel structuring. Pain points align: high CAC, creative performance visibility, and lack of data visibility suggest early-stage scaling friction on the DTC side.

Tech Stack 26 technologies

Core StackCanva Meta Ads Adobe Premiere Pro After Effects Adobe Illustrator Figma Google Ads Shopify Klaviyo ActiveCampaign Trello ClickUp TikTok Instagram Adobe Express TikTok Ads YouTube Ads CapCut Photoshop YouTube Meta Google Analytics 4 Looker Studio RD Station Notion Excel

What Bravir Is Building

Challenges

  • Avoiding invoice inconsistencies
  • Maintaining product registration data
  • Creative performance metrics
  • High cac
  • Complex media challenges
  • Improving reconciliation processes
  • Process inefficiency in trade marketing
  • Lack of data visibility

Active Projects

  • Paid media video production
  • Influencer marketing campaigns
  • Content creation for laby on tiktok and instagram
  • Metrics tracking and reporting for influencer campaigns
  • Social media video optimization
  • Social media and email marketing assets
  • Creative optimization
  • Media paid campaigns
  • Full funnel structuring
  • Account optimization

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing
5
Finance
3
Manufacturing
2
Ops
2
Design
1
Logistics
1

Seniority

Junior
8
Intern
3
Mid
2
Senior
1
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About Bravir

Bravir is a privately held Brazilian pharmaceutical and cosmetics manufacturer founded in 1974, based in Contagem, Minas Gerais. The company operates four in-house brands—Bendita Cânfora, Laby Lip Care, Bravir Tradicional, and M. Balme—spanning lip care, topical gels, and herbal remedies, while also manufacturing white-label products for pharmacy networks and distributors. With 51–200 employees, Bravir is actively building out direct-to-consumer capability through social commerce (Shopify, paid social, influencer partnerships) and marketing automation (Klaviyo, RD Station), particularly for the Laby brand on TikTok and Instagram.

HeadquartersContagem, Minas Gerais
Company Size51–200 employees
Founded1974
Hiring MarketsBrazil

Frequently Asked Questions

What tech does Bravir use for marketing?

Bravir's stack includes Shopify (e-commerce), Klaviyo and RD Station (email and marketing automation), Google Ads and Meta Ads (paid search), TikTok Ads (video advertising), Google Analytics 4 and Looker Studio (analytics), and design tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, CapCut.

Where is Bravir headquartered?

Contagem, Minas Gerais, Brazil. All current hiring is in Brazil.

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