Dissolving pulp and specialty cellulose producer scaling operations across Brazil
Bracell operates two major mills in Brazil producing ~2 million tons of dissolving pulp annually, with a workforce of roughly 7,300 across direct and indirect roles. The tech stack is enterprise-heavy—SAP, Oracle, Power BI, Tableau—paired with procurement tools (Ariba, Coupa, Ivalua) that signal a maturing supply-chain function. Active hiring is ops-focused, and the project backlog clusters tightly around data governance, compliance, and supplier risk management, indicating post-expansion operational consolidation.
Bracell is a dissolving pulp and specialty cellulose manufacturer headquartered in São Paulo, Brazil. The company operates two main production facilities—one in Camaçari, Bahia and one in Lençóis Paulista, São Paulo—and maintains a regional management office in Singapore with sales presence across Asia, Europe, and the United States. The workforce spans 5,001–10,000 employees across direct operations and indirect roles. The business model centers on pulp and cellulose for textile, packaging, and specialty applications, with operations management and supply-chain governance as operational priorities.
Core enterprise systems: SAP, Oracle ERP, Microsoft 365. Analytics: Power BI, Tableau. Procurement: SAP Ariba, Coupa, Ivalua. Project management: Oracle Primavera, Microsoft Project. No recent tech adoption or replacement initiatives are visible.
Active projects focus on data governance, reporting automation, supplier risk and compliance programs, supplier segmentation, and integration work. Governance and operational cost reduction are clear strategic priorities.
Other companies in the same industry, closest in size