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Borusan Otomotiv Tech Stack

BMW, MINI, Land Rover distributor scaling pricing and procurement digitalization

Motor Vehicle Manufacturing Istanbul, Avcılar 1,001–5,000 employees Privately Held

Borusan Otomotiv distributes premium automotive brands across Turkey with a 1,394-person payroll and ~34,870 annual vehicle sales. The tech stack—SAP, Salesforce, MuleSoft, Azure DevOps—reflects a traditional automotive enterprise moving toward integration and process automation. Active projects center on pricing analytics, procurement digitalization, and M&A financial modeling, while hiring accelerates in sales (7 open roles) and procurement (2), indicating expansion tied to margin optimization and supply-chain efficiency rather than product innovation.

Tech Stack 13 technologies

Core StackSAP Salesforce Apex MuleSoft Azure DevOps GitHub Microsoft Office SQL Excel PowerPoint SOQL Boomi Gearset

What Borusan Otomotiv Is Building

◆Challenges

Evaluating potential acquisitions
Conducting due diligence
Digitalizing procurement processes
Pricing strategy optimization
Pricing governance
Market price positioning
Digitalization
Increasing second hand motorcycle sales
Reducing technical debt
Performance optimization

▲Active Projects

Customer experience improvement initiatives
M&a financial modeling
Strategic planning research
Procurement process digitalization
Vehicle group pricing analytics
Standardizing pricing operations
Pricing model development and integration
Cost saving projects
Digitalization projects
Showroom arrangement

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

7

Procurement

2

Engineering

1

Marketing

1

Ops

1

Product

1

Strategy

1

Seniority

Mid

9

Senior

3

Junior

1

Manager

1

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About Borusan Otomotiv

Borusan Otomotiv operates as an automotive distributor and service provider in Turkey, holding dealership and retail rights for BMW, MINI, BMW Motorrad, Land Rover, and Jaguar. Founded in 1984 as a BMW distributor with 47 employees, the company has grown to over 1,394 direct employees and roughly 2,615 across authorized dealer and service partners. Core operations span vehicle import and distribution, retail sales, authorized service centers, and premium vehicle rentals across four legal entities. The business is characterized by asset-heavy infrastructure, quality-focused service standards, and long-term manufacturer partnerships.

HeadquartersIstanbul, Avcılar

Company Size1,001–5,000 employees

Hiring MarketsUnited Kingdom, Turkey

Frequently Asked Questions

What tech stack does Borusan Otomotiv use?

SAP for enterprise resource planning, Salesforce for CRM, MuleSoft and Boomi for integration, Azure DevOps for development operations, and Microsoft Office suite. GitHub and Gearset support Salesforce configuration management.