Born Primitive Tech Stack

Direct-to-consumer apparel brand with military heritage and logistics scaling

Apparel & Fashion Virginia Beach, Virginia 51–200 employees Privately Held

Born Primitive manufactures and sells apparel through DTC channels, built around a military-focused brand identity. The company runs on NetSuite + SAP + WMS for operations, with active investments in inventory control (RF-Smart go-live, cycle-count programs, root-cause analysis on variances) and product architecture (women's line launch, open-to-buy tooling). Hiring velocity is decelerating while product and finance roles remain open—consistent with a company optimizing internal ops rather than pursuing aggressive growth.

Tech Stack 12 technologies

Core StackAdobe Creative Cloud Adobe Illustrator SAP NetSuite WMS Google Drive Excel ERP Instagram Meta YouTube X

What Born Primitive Is Building

◆Challenges

Inventory discrepancies
Inventory level management
Space optimization
Construction issues
Development roadblocks
Improving margin and inventory efficiency
Reducing slow turn product
Optimizing productivity
Unstructured merchandise planning
Inconsistent inventory decisions

▲Active Projects

Seasonal collections development
Tech pack development and sampling
Prototype fittings
Women’s apparel line architecture
Seasonal assortment development
Open-to-buy tool implementation
Structured cycle count program
Root-cause analysis for inventory variances
Rf-smart go-live
Transition of supplier payment tracking

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Product

Finance

Logistics

Data

Design

Marketing

Sales

Seniority

Senior

Junior

Manager

Mid

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About Born Primitive

Born Primitive is a privately held apparel manufacturer and direct-to-consumer brand based in Virginia Beach, Virginia. The company is owned and operated by an active-duty military family and maintains a strong operational focus on supporting military, firefighters, police, and first responders through product and charitable contributions, including partnerships with the Navy SEAL Foundation and 555 Firefighter Fitness. The business operates across product development (seasonal and core collections), supply chain management, and digital sales via Instagram, Meta, and YouTube. Core operational infrastructure spans NetSuite and SAP for ERP, with a WMS layer for logistics—typical for mid-scale apparel manufacturers managing SKU proliferation and seasonal demand volatility.

HeadquartersVirginia Beach, Virginia

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Born Primitive's tech stack?

NetSuite and SAP for ERP, WMS for warehouse operations, Adobe Creative Cloud and Illustrator for design, Google Drive and Excel for collaboration, and Meta, Instagram, and YouTube for direct-to-consumer channels.

What is Born Primitive working on?

Seasonal collections, women's apparel line architecture, open-to-buy tool implementation, RF-Smart warehouse system deployment, cycle-count programs, and inventory variance root-cause analysis to reduce margin leakage.