Australian manufacturing group with diversified building materials and timber brands
Borg operates a vertically integrated manufacturing business spanning timber panels, benchtops, flooring, and recycling across multiple Australian sites. The tech stack reveals a mature industrial automation footprint—Rockwell Automation, Siemens, Fanuc, Wonderware, SAP—paired with a modern cloud and data layer (Azure DevOps, Power BI, Dynamics 365). Current priorities center on plant reliability and ERP modernization (migrating from Dynamics AX to Dynamics 365 Finance & Operations), with pain points clustered around production delays, maintenance downtime, and skilled labor constraints.
Borg is a privately held Australian manufacturer and distributor of building materials, operating since 1990 with over 2,500 employees nationwide. The business encompasses multiple brands including polytec, Easycraft, Structaflor, Australian Panels, Crossmuller, and reDirect Recycling, serving the architectural, commercial, residential, and recycling sectors. Manufacturing spans melamine board, benchtops, kitchen cabinetry, flooring, framing, and pallets, with multiple production facilities across Australia. The company emphasizes cost-effective manufacturing processes, supply-chain integration, and circular economy initiatives through end-of-life product recovery. Borg sells primarily into the Australian market across residential builders, commercial contractors, and architectural practices.
Borg runs Rockwell Automation, Siemens, Fanuc, and Wonderware for plant control; SAP for ERP; and Dynamics 365 Finance & Operations for supply chain and finance. CNC, PLC, MIG welding, and Ethernet/IP / PROFINET protocols drive production automation across sites.
Borg is executing a Dynamics 365 Finance & Operations migration, planning major plant shutdowns, improving plant reliability and uptime, and addressing production delays and maintenance downtime. Skilled labor shortage in concrete trades is also a stated constraint.
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