Multi-channel media company scaling content across 200+ social accounts in 16 languages
Bored Panda operates a distributed content engine running across YouTube, TikTok, Meta, Pinterest, and X, generating 62B annual views through a portfolio of channels (Mr. Bricks, Crafty Panda, Gotcha!, animation series). The hiring mix is heavily skewed toward marketing and design roles, with active projects clustered around ad-stack optimization and in-house programmatic strategy—indicating a shift toward first-party monetization rather than pure organic distribution. Pain-point data reveals a company wrestling with yield management and revenue extraction from digital inventory, not just audience growth.
Notable leadership hires: Head of HR
Bored Panda is a Vilnius-based media company founded in 2009 that produces and distributes short-form uplifting content across more than 200 social media channels in 16 languages. The company operates four offices and filming studios in Lithuania and serves a global audience primarily through YouTube, TikTok, Meta platforms, and Pinterest. Core output includes DIY and craft-focused video series, animation projects, and topical content designed for rapid virality. Monetization flows through digital advertising—Meta Ads, TikTok Ads, Google Ads—distributed via proprietary ad management and programmatic bidding infrastructure.
Bored Panda reports 62 billion views per year across all channels. The company operates over 200 social media accounts spanning 16 languages.
Bored Panda is headquartered in Vilnius, Lithuania, where it operates 4 offices and filming studios. The company is privately held and employs 501–1,000 people.
Bored Panda distributes across YouTube, TikTok, Meta (Facebook, Instagram), Pinterest, X, LinkedIn, and Tumblr. Active projects include dedicated YouTube channels (Lumio Go, Gotcha!) and animation series (Fire Spike, Kids' Animation).
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