Boozt Tech Stack

Nordic fashion e-commerce with owned tech infrastructure

Retail Copenhagen, Copenhagen 1,001–5,000 employees Founded 2007 Public Company

Boozt operates a curated multi-brand fashion marketplace across the Nordics with an engineering-built stack (React, TypeScript, Symfony, GCP, MySQL, Datadog) rather than off-the-shelf SaaS. Current project mix — pricing strategy, A/B testing, search optimization, Qlik BI development — signals heavy focus on conversion and funnel efficiency; pain points cluster around channel allocation, ROAS targets, and manual process automation, indicating margin pressure and operational scaling challenges typical of mature e-commerce. Hiring skews marketing-heavy (18 roles) with sparse engineering (6), suggesting growth is marketing-led rather than product-driven.

Tech Stack 49 technologies

Core StackJavaScript TypeScript React Redux Storybook Adobe Creative Cloud After Effects Adobe Premiere Pro Google Ads Swift SwiftUI Meta Ads Google Analytics PHP Datadog GitLab Jenkins MySQL Microsoft Advertising Git Google Shopping Google Analytics 4 Google Tag Manager Excel Qlik Sense Windows macOS Google Workspace Symfony GCP+19 more

What Boozt Is Building

◆Challenges

Efficient allocation across channels
Achieving growth and roas targets
Optimizing conversion rates
Optimizing pricing strategies
Optimizing digital funnel
Automation of manual tasks
Inefficient processes
Improving shop experience
Search relevance tuning
Performance bottlenecks

▲Active Projects

Local performance marketing campaigns
Pricing strategy validation
New local opportunities
A/b testing and tag management
Product assortment strategy for boozt giftshop
Qliksense bi solution development
Search optimization
Roadmap and project scoping
Competitive and customer analysis
Excel template improvement for buying processes

Hiring Activity

Steady40 roles · 15 in 30d

Department

Marketing

Engineering

Support

Ecommerce

Logistics

Product

Sales

Data

Seniority

Mid

Manager

Senior

Junior

Intern

Lead

Notable leadership hires: Head of Gifts Assortment

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About Boozt

Boozt is a public Nordic e-commerce company founded in 2007, operating two main brands: Boozt.com (premium curated fashion, kids, sport, home, beauty) and Booztlet.com. The company serves 1,200+ employees across Denmark, Sweden, Lithuania, and Poland, with engineering offices in Copenhagen and Vilnius, data science in Aarhus, and a fully automated warehouse in Ängelholm, Sweden. Revenue model is direct-to-consumer e-commerce; primary levers are product discovery, pricing, and conversion optimization. The organization runs its own technology infrastructure rather than relying on hosted e-commerce platforms, indicating a build-vs-buy strategy tied to brand control and margin expansion.

HeadquartersCopenhagen, Copenhagen

Company Size1,001–5,000 employees

Founded2007

Hiring MarketsDenmark, Lithuania, Sweden

Frequently Asked Questions

What tech stack does Boozt use?

React, TypeScript, Symfony, PHP, GCP, MySQL, Datadog, GitLab, Jenkins. Frontend: React/Redux with Storybook. Analytics: Qlik Sense, Google Analytics 4, Google Tag Manager. Ad platforms: Google Ads, Meta Ads, Microsoft Advertising.

What is Boozt working on?

Pricing strategy validation, search optimization, A/B testing and tag management, Qlik BI solution development, product assortment strategy for gift shop, local performance marketing campaigns, and conversion rate optimization.