Italian automotive dealer group with 8 brand franchises and fleet management services
Bonaldi Motori is a 300-person automotive dealer and fleet-services operator across Northern Italy, running franchises for Audi, Volkswagen, Porsche, and Lamborghini alongside their own rental and used-car brands. The tech stack is operations-focused (SAP CRM, Salesforce, Excel) rather than product-engineering—consistent with a dealership model—yet hiring has shifted toward sales roles in the past 30 days, with active projects in CRM lead tracking and customer loyalty, suggesting a push to tighten sales pipeline visibility and repeat-customer capture.
Bonaldi Motori, founded in 1959 and headquartered in Bergamo, operates as a full-service automotive mobility provider for private and commercial customers across five Northern Italian provinces (Bergamo, Lecco, Sondrio, Cremona, Milano). The group manages 15 authorized dealerships and generates approximately €320 million in annual revenue, selling roughly 13,000 vehicles per year. Core services span new and used vehicle sales, commercial fleet advisory, financing and leasing consultation, scheduled maintenance plans, parts and tire retail, collision repair, and a motorsports racing team. The franchise portfolio includes eight brands: Audi, Volkswagen, Škoda, Seat, Porsche, Lamborghini, Das Welt Auto, and Audi Prima Scelta Plus, distributed across multiple showrooms. In-house brands include Supernova Car Outlet for used inventory, Bonaldi Business for corporate fleet solutions, B-Mobility for short-term luxury rentals, and Bonaldi Motorsport.
Bonaldi operates eight franchises: Audi, Volkswagen, Škoda, Seat, VW Veicoli Commerciali, Porsche, Lamborghini, Das Welt Auto, and Audi Prima Scelta Plus. Four proprietary brands (Supernova Car Outlet, Bonaldi Business, B-Mobility, Bonaldi Motorsport) complement dealer operations.
Bonaldi has approximately 300 employees across 15 authorized dealership locations in Northern Italy.
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