BODY ATTACK - FOR REAL PERFORMERS! Tech Stack

German sports nutrition brand scaling supply chain and performance marketing

Food and Beverage Manufacturing Hamburg, HH 51–200 employees Founded 1994 Partnership

Body Attack manufactures sports nutrition and functional food products across protein powders, amino acids, and fitness supplements—positioned as market leader in Germany, Austria, and Switzerland. The tech stack is Microsoft-centric (Dynamics 365 Business Central, Office) paired with Google marketing tools (Ads, Analytics 4, Tag Manager) and Channable for product feed management, indicating a traditional ERP backbone with emerging e-commerce and performance marketing focus.

Tech Stack 16 technologies

Core StackGoogle Ads Microsoft Dynamics 365 Business Central Microsoft Office Dynamics 365 Business Central Excel Microsoft Advertising Google Tag Manager Google Analytics 4 Looker Studio Channable Instagram TikTok

What BODY ATTACK - FOR REAL PERFORMERS! Is Building

◆Challenges

Efficient supply chain
Product availability
Ensuring timely payments
Optimizing assortment profitability
Streamlining product launch process
Identifying new market potentials
Keeping orders running
Inventory and shelf life monitoring
Interface coordination
Scaling performance marketing campaigns

▲Active Projects

Future-oriented supply chain strategy
Supplier partnership program
Stage-gate product launch process
Trend translation into market-ready concepts
Product strategy development
Google ads campaign scaling
Product feed optimization (merchant center & channable)
Conversion tracking implementation with gtm & gtag
Creator & influencer strategy development
Content format development

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Logistics

Marketing

Finance

Product

Seniority

Mid

Lead

Manager

Senior

Notable leadership hires: Head of Supply Chain, Head of Product

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About BODY ATTACK - FOR REAL PERFORMERS!

Body Attack is a partnership-structured sports nutrition manufacturer founded in 1994 and based in Hamburg. The company develops and sells performance nutrition products including proteins, amino acids, energy bars, creatine, and supplements, marketed toward fitness enthusiasts across DACH markets and expanding globally. Operations are quality-focused, employing nutritionists, food chemists, and biologists alongside certified manufacturing processes and holding certifications including ISO, IFS, CFM, and organic (BIO) credentials. The workforce of 130+ spans marketing, sales, procurement, IT, design, logistics, and fulfillment roles. Distribution appears multi-channel, combining direct sales, retail partnerships, and growing digital/e-commerce presence.

HeadquartersHamburg, HH

Company Size51–200 employees

Founded1994

Hiring MarketsGermany

Frequently Asked Questions

What is Body Attack's tech stack?

Primary systems are Microsoft Dynamics 365 Business Central (ERP), Microsoft Office, and Excel. Marketing and analytics run on Google Ads, Google Analytics 4, Google Tag Manager, and Looker Studio. Product feed management uses Channable. Social presence spans Instagram and TikTok.

Is Body Attack hiring in supply chain or operations?

Yes. Active roles include Head of Supply Chain and two logistics positions (mid-level), with hiring velocity accelerating. Other open positions span marketing (2), finance (1), and product (1), all in Germany.

What markets does Body Attack serve?

Body Attack is market leader in Germany, Austria, and Switzerland for sports nutrition. Products are expanding globally. Target customers are fitness enthusiasts and athletes seeking performance nutrition and functional food products.