Indonesian footwear brand scaling retail presence with proprietary comfort technology
Bocorocco is a public footwear manufacturer and retailer operating 70+ counters across Indonesia, anchored by a patented multi-layer insole system. Current hiring is sales-and-operations heavy (7 of 14 open roles in sales and ops), paired with active projects in training curriculum, partner network monitoring, and campaign production—signaling a shift from product-centric toward channel execution and sales-team capability building.
Bocorocco manufactures and retails footwear under a proprietary Pillow Concept Technology platform—a nine-layer insole designed to address pressure points at the heel, knee, lower back, neck, and head. The company operates through 70+ retail counters nationwide and 7 flagship boutiques in major malls across Jakarta, Karawang, and Bandung. As the official footwear partner of Indonesia's Football Association (PSSI) and national team, Bocorocco combines direct-to-consumer retail with sports sponsorship. The organization spans 501–1,000 employees and is structured around sales, operations, finance, and design functions.
Bocorocco's creative and marketing stack centers on Adobe products (Photoshop, Premiere Pro, After Effects, InDesign), complemented by Canva, CapCut, and InShot for video and social content, plus Microsoft Office for operations.
Bocorocco is headquartered in Tangerang, Indonesia, and operates retail footprint across major Indonesian cities including Jakarta, Bandung, and Karawang. The company also has active recruiting in Canada.
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