Boards & More Group Tech Stack

Global sports equipment maker for water and mountain sports

Retail Molln, Upper Austria 51–200 employees Public Company

Boards & More Group owns four established sports brands spanning kiteboarding, windsurfing, wingfoiling, stand-up paddleboarding, and mountain biking. The company is scaling sales and logistics headcount while managing operational friction in order fulfillment and cross-team collaboration — a hiring pattern typical of DTC brands wrestling with supply-chain velocity mismatches. Stack is lean (Storyblok, Dynamics 365, social + content tools) with no major tech migrations underway, suggesting internal tooling is not a strategic blocker.

Tech Stack 11 technologies

Core StackDynamics 365 Storyblok Hootsuite Meta Business Suite YouTube Studio TikTok Instagram Meta YouTube Excel Microsoft Office

What Boards & More Group Is Building

◆Challenges

Timely product delivery
Smooth collaboration
Operational bottlenecks in order fulfillment

▲Active Projects

Storyblok website management
Tiktok shopping
Paid campaigns

Hiring Activity

Decelerating9 roles · 2 in 30d

Department

Sales

Logistics

Marketing

Ops

Other

Seniority

Junior

Mid

Senior

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About Boards & More Group

Boards & More GmbH, headquartered in Molln, Upper Austria, manufactures and distributes sports equipment across five global categories: kiteboarding, windsurfing, wingfoiling, stand-up paddleboarding, and mountain biking. The company consolidated four brands under one structure — Fanatic, Duotone, ION, and SQlab — with roots in the market extending over 40 years. It operates as a public company serving retail and direct-to-consumer channels, with active focus on TikTok Shop, paid social campaigns, and Storyblok-managed content infrastructure. Current hiring is concentrated in sales and logistics across Austria and Germany, indicating regional distribution expansion.

HeadquartersMolln, Upper Austria

Company Size51–200 employees

Hiring MarketsAustria, Germany

Frequently Asked Questions

What is Boards & More Group's tech stack?

Primary tools include Storyblok (web content management), Dynamics 365 (ERP), Hootsuite (social scheduling), and native integrations with Meta, TikTok, YouTube, and Instagram for marketing and commerce.

What sports does Boards & More make equipment for?

The company is the world leader in kiteboarding, windsurfing, and wingfoiling, and also manufactures stand-up paddleboards and mountain bikes across its four brands: Fanatic, Duotone, ION, and SQlab.