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BMJ Tech Stack

Medical publishing and clinical decision support for global healthcare professionals

Technology, Information and Media London, London 201–500 employees Founded 1840 Privately Held
bmjgroup.com LinkedIn

BMJ operates a 160+ year-old medical publishing business built on Salesforce + HubSpot for go-to-market, plus GCP + BigQuery for analytics, with ScholarOne managing submission workflows. Current hiring is marketing-heavy (4 open roles) alongside product and design, while active projects span lead nurturing, journal launches, and conversion optimization — indicating a shift toward more systematic demand generation and product-led growth alongside traditional publishing.

Tech Stack 20 technologies

Core StackSalesforce Pardot HubSpot Sketch Jira JavaScript BigQuery Tableau iOS Android Ionic Material-UI Word Google Workspace Google Analytics 4 HTML CSS GCP Microsoft Office ScholarOne

What BMJ Is Building

◆Challenges

  • Budget constraints
  • Conversion rate optimisation
  • Lead acquisition
  • Enhancing author publishing experience
  • Maintaining contractual commitments
  • Expanding into new territories
  • Improving content accessibility
  • Expanding reach and impact
  • Ensuring wcag compliance
  • Platform migration

▲Active Projects

  • Bmj best practice app
  • Lead nurturing and lifecycle marketing campaigns
  • Product offering enhancements
  • Granular segmentation strategies
  • New journal launches
  • Author engagement initiatives
  • Design and implementation of new workflows
  • Implementing marketing plans for bmj's main b2b audiences and products
  • Coordinating conference attendance for institutional customers
  • Conversion rate optimisation initiatives

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing
4
Healthcare
3
Design
2
Content
1
Data
1
Legal
1
Product
1
Publishing
1

Seniority

Mid
5
Senior
5
Manager
4
Lead
1
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About BMJ

BMJ is a privately held healthcare knowledge company headquartered in London with 201–500 employees. The core business is publishing The BMJ, one of the world's leading general medical journals, and providing clinical decision support tools and medical education to clinicians worldwide. Revenue models span subscriptions, advertising, events, and institutional licensing. The product portfolio includes mobile apps (iOS, Android), web properties built on Material-UI and JavaScript, and a clinical reference tool (BMJ Best Practice). Operations depend heavily on Salesforce for CRM and Pardot for marketing automation, with BigQuery and Tableau for reporting.

HeadquartersLondon, London
Company Size201–500 employees
Founded1840
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does BMJ use?

Salesforce, HubSpot, Pardot, GCP, BigQuery, Tableau, ScholarOne, JavaScript/HTML/CSS, iOS, Android, Sketch, Jira, and Google Workspace.

What is BMJ working on?

Active projects include the BMJ Best Practice app, lead nurturing and lifecycle campaigns, journal launches, conversion rate optimization, author engagement, and WCAG compliance improvements.

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